Simply put, holding events in

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-conditions/HOW TO CREATE A QUIZ THAT WILL COLLECT LEADS? UAWEB Digital agency 2 0 Imagine that there are two history teachers at school. Both know the material very well. But one of them simply teaches what is required by the curriculum. And the other one also adds interesting little-known facts to the story, checks homework in a test form, holds thematic quizzes, organizes role-playing mini-performances, corrects work based on the results of a survey, etc. Whose students will know the subject better? That's right, the second one, it's so interesting when you yourself participate in the process. In marketing, this is called a quiz. Quiz is fun and interesting What is a quiz? In the digital business area, an interactive quiz with gaming elements is an effective lead generation tool.

a game form with active audience involvement allows a business to achieve a certain goal with relatively little cost. Quizzes can be not only marketing, but also informational, educational or entertaining. Surveys, tests, quizzes and other types of interaction with potential clients can act as a quiz. By the way, the English word quiz is roughly translated as: tests and other tasks for verification, quizzes, etc. Why specifically with potential? Because a quiz is, first of all, a tool for influencing a “warm” audience. Not a “cold” one, when my database a person doesn’t know anything about your brand yet. And not a “hot” one, when they are almost ready to pay for your product.
To solve the above problems, companies are increasingly integrating various forms of quizzes into their advertising campaigns, social networks or corporate websites. In 2022 and 2023, Hubspot and Riddle conducted studies to quantify the impact of quizzes on online marketing metrics. The results were almost identical: Conversion rate: 10-30% Increase: Audience attraction (number of views, comments, likes, etc.): 20-50% Brand recognition among target audience: 10-20% Sales: 10-20% Decrease in average cost of lead acquisition: 10-20% The indicators were determined based on a study of 2,000 and 1,000 game marketing campaigns, respectively. The data provided unconditionally proves that the effectiveness of quizzes has not only not decreased, but on the contrary, in some areas it has even become better.

In which market segments is quiz marketing particularly effective? Generally speaking, any company operating in any market niche can launch a quiz campaign. However, in some areas, an interactive tool with game elements is especially effective. For example, in the Beauty and Fashion segment, it can be used to determine personal preferences, on the basis of which to give personalized recommendations on choosing clothes, shoes, skin care or makeup. The quiz on the topic "Travel and Tourism" also offers travelers the best tours and hotels. In the niche Education and training, quizzes can be used to evaluate knowledge in an interesting and effective way. In "Health and Fitness", surveys and tests help determine what goal is best to set and what a particular person needs in general.

And based on the respondents' answers, they can give recommendations on training and/or nutrition methods. In "Restaurants and Nutrition", based on the preferences of customers,