This will be the Christmas with the most digital presence in history
Posted: Sat Dec 28, 2024 10:15 am
The Vanadis technology consultancy , specialised in digital transformation, has carried out a study on how the pandemic will impact the consumption habits of Spaniards during the Christmas campaign. The results of the analysis indicate that this will be the year with the greatest digital presence in history; not only in terms of shopping but also in our routine and in our way of relating.
Key insights highlight these 5 new digital habits:
1. Huge rise in online shopping
This trend of e-commerce boom has already kazakhstan telephone number data been seen for some years; however, confinement has accelerated the digitalization of businesses and has gained the loyalty of more and more online buyers. In fact, Vanadis assures that this year 4 out of 5 gifts will be bought through this channel to avoid going to shopping centers.
2. Virtual family gatherings will be part of the new normal
According to Vanadis, “78% of Spaniards admit that they have accepted that they will have to celebrate Christmas with family via video conference .” The use of these digital tools for social (and, more specifically, family) purposes has increased from 22% at the start of the pandemic to 86% currently.
3. Online wish lists are used more and more
Surveys conducted by Vanadis conclude that 67% of Spaniards claim to have wish lists on e-commerce sites, large online stores and marketplaces to share their gift cards.
Key insights highlight these 5 new digital habits:
1. Huge rise in online shopping
This trend of e-commerce boom has already kazakhstan telephone number data been seen for some years; however, confinement has accelerated the digitalization of businesses and has gained the loyalty of more and more online buyers. In fact, Vanadis assures that this year 4 out of 5 gifts will be bought through this channel to avoid going to shopping centers.
2. Virtual family gatherings will be part of the new normal
According to Vanadis, “78% of Spaniards admit that they have accepted that they will have to celebrate Christmas with family via video conference .” The use of these digital tools for social (and, more specifically, family) purposes has increased from 22% at the start of the pandemic to 86% currently.
3. Online wish lists are used more and more
Surveys conducted by Vanadis conclude that 67% of Spaniards claim to have wish lists on e-commerce sites, large online stores and marketplaces to share their gift cards.