Research and search typology
Posted: Sat Dec 28, 2024 9:44 am
When conducting your keyword research, you will need to identify each type of search. Pay special attention to those keywords where you see there may be a local search intent .
At this point we must take into account that keywords with local search intent do not always have to be accompanied by a geolocation term since there are two types of searches associated with local SEO :
Implicit searches : those that do not turkey telephone number data include a location, but are associated by Google with a local search and therefore will generally trigger the local pack (e.g. 'king size memory foam mattress').
The keywords you are interested in working on to position yourself are those from which a local search intention can be inferred, whether implicit or explicit.
Voice searches
Pay special attention to voice searches and conversational keywords. In many cases, these can be focused on local searches with purchase intent . According to a study conducted by Google , “44% of people who regularly use a voice-activated speaker say they order products they need, such as groceries, household items, etc., at least once a week.”
flat think with google
And beware, when it comes to voice assistants and smart devices, Bing also has something to say. Although Google remains the main search engine in many parts of the world, when it comes to virtual assistants, the gap between competitors is narrowing.
Cortana , Bing's virtual assistant, is not one of the most used in Spain, but there, the difference with Google's voice assistant is smaller. According to data from the Statista website on the use of virtual assistants in Spain in 2019, the difference between Google Assistant and Bing's Cortana did not reach 3 percentage points.
At this point we must take into account that keywords with local search intent do not always have to be accompanied by a geolocation term since there are two types of searches associated with local SEO :
Implicit searches : those that do not turkey telephone number data include a location, but are associated by Google with a local search and therefore will generally trigger the local pack (e.g. 'king size memory foam mattress').
The keywords you are interested in working on to position yourself are those from which a local search intention can be inferred, whether implicit or explicit.
Voice searches
Pay special attention to voice searches and conversational keywords. In many cases, these can be focused on local searches with purchase intent . According to a study conducted by Google , “44% of people who regularly use a voice-activated speaker say they order products they need, such as groceries, household items, etc., at least once a week.”
flat think with google
And beware, when it comes to voice assistants and smart devices, Bing also has something to say. Although Google remains the main search engine in many parts of the world, when it comes to virtual assistants, the gap between competitors is narrowing.
Cortana , Bing's virtual assistant, is not one of the most used in Spain, but there, the difference with Google's voice assistant is smaller. According to data from the Statista website on the use of virtual assistants in Spain in 2019, the difference between Google Assistant and Bing's Cortana did not reach 3 percentage points.