Given this change, what kind of alternatives does AppsFlyer propose?
Posted: Sat Dec 28, 2024 9:22 am
At AppsFlyer, we’ve developed SK360 , a set of tools to help marketers continue to deliver exceptional experiences to their customers, without compromising user privacy. Many of these solutions are based on machine learning and help marketers use aggregated data instead of user-level data.
For example, while Apple has launched its own privacy measurement solution for developers and marketers, SKAdNetwork , the measurement is limited to specific activity that occurs in the taiyuan telephone number data first 24-72 hours. How can advertisers make critical campaign decisions based on such limited data? The answer lies in predictive technologies that will allow advertisers to leverage early signals of engagement in the first 24-72 hours and therefore predict long-term campaign performance. This game-changing advancement will become a powerful tool in any marketer’s arsenal.
Separately, we are supporting marketers in rethinking the overall user experience in light of these changes. Many are placing more emphasis on owned channels, such as web, email, or social media, to direct users to their app. These journeys allow marketers to create better onboarding experiences , which are closely tied to improving conversion rates. Another benefit is that acquiring users through owned channels is often more cost-effective than relying solely on mobile.
From a privacy perspective, since the customer journey includes advertising networks and/or owned channels, there is no need to collect the IDFA for attribution purposes, and first-party data can be leveraged to optimize the experience.
For example, while Apple has launched its own privacy measurement solution for developers and marketers, SKAdNetwork , the measurement is limited to specific activity that occurs in the taiyuan telephone number data first 24-72 hours. How can advertisers make critical campaign decisions based on such limited data? The answer lies in predictive technologies that will allow advertisers to leverage early signals of engagement in the first 24-72 hours and therefore predict long-term campaign performance. This game-changing advancement will become a powerful tool in any marketer’s arsenal.
Separately, we are supporting marketers in rethinking the overall user experience in light of these changes. Many are placing more emphasis on owned channels, such as web, email, or social media, to direct users to their app. These journeys allow marketers to create better onboarding experiences , which are closely tied to improving conversion rates. Another benefit is that acquiring users through owned channels is often more cost-effective than relying solely on mobile.
From a privacy perspective, since the customer journey includes advertising networks and/or owned channels, there is no need to collect the IDFA for attribution purposes, and first-party data can be leveraged to optimize the experience.