Specific landing page strategies for retargeting

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Article updated 3 years ago by NewsMDirector
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According to a study by HubSpot, companies that manage fewer than 100 landing pages get 6 times fewer leads than those that have more than 400 landing pages in their digital marketing strategy.

However, it is not easy to have suitable content for such a large volume of landing pages. That is why it is interesting to create landing pages that are as specific as possible. The more specific the purpose of a landing page is, the greater the chances of generating leads and conversions.

Hence, creating specific landing pages for retargeting is one of the key czech republic whatsapp phone numbers success factors in this practice that seeks to remind users who have already visited your websites of the benefits of your value proposition.

What specific landing pages for retargeting should look like
Optimizing specific landing pages for retargeting is essential if you want your users to end up converting. If the user reaches a non-optimized page, they are likely to leave.

Having a specific landing page for retargeting is relevant since these are users who have visited your page, left, you have followed them through their online journey and you have managed to get them interested again and return to this landing page.

Therefore, landing pages specific to retargeting must respect the following characteristics:

It is important that you remind the user why they have come here from the title itself . If you have followed them because they have been on a specific page for a specific product, make sure that you are talking about that product and not another one.
The main objective of your remarketing ad should be to direct traffic to a landing page focused on achieving conversions. To do this, it is essential that the ad is designed to really impact users who have been on a specific page and have left it without completing the conversion.
Ad and landing page must be in complete harmony .
Reinforce user interest with social proof that helps them gain the trust they may not have yet to convert.
Prevent the user from getting tired of the offer . One of the main problems with retargeting campaigns is that they can tire users out, so it is important that the content of the landing page is fresh but closely related to the product.
Create a concise landing page . Remember that the user has already been through other spaces with information. A retargeting landing page should focus on overcoming the obstacles that the user has encountered so far by making conversion easy.
Do you want to increase your leads using targeted landing pages? Try MDirector Landing Optimizer . Make your efforts worthwhile by getting your landing pages to convert at a high rate.

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