Increase your subscribers' engagement with contextual emails
Posted: Sat Dec 28, 2024 7:09 am
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Article updated 3 years ago by NewsMDirector
Contextual emails
Content marketing is having a sweet moment. Companies and bloggers are creating all the content they can to educate their audiences and, thus, create trust and brand loyalty. Contextual emails can be the solution to continue experiencing this sweet moment in marketing.
What are contextual emails? Contextual emails are about creating useful content in emails and sending them to subscribers at the right time . This way, you can avoid a lot of irrelevant content that is usually sent to users and which often leads to a lack of brand loyalty. If this happens, subscribers usually react by unsubscribing or, even worse, marking your messages as spam.
By using email automation and audience segmentation, you will be able to send contextual emails to the right audience at the right time. This will help your emails to be opened more often, your content to be read, and ultimately, users to purchase your products.
How to send contextual emails to increase your subscribers' engagement? One of the colombia whatsapp phone numbers best ways to work with contextual emails is to follow these 3 simple steps:
TABLE OF CONTENTS
1.- Send emails based on subscribers' interests
2.- Adjust the emails to the subscriber's geographic location
3.- Adapt to the client's habits to send contextual emails
1.- Send emails based on subscribers' interests
The real success of contextual emails comes when they directly respond to your subscribers' interests . The success rate you can get by sending a subscriber an email on a topic they are interested in is much higher than if you send an email on a topic they are not interested in.
It's important that your subscription form includes fields for selecting the topics that subscribers want to receive information about . But it's also important that you allow subscribers to modify that list over time.
2.- Adjust the emails to the subscriber's geographic location
Another way to optimize the success of contextual emails is to adapt their delivery depending on the origin of the subscribers, their geographical location .
This differentiation will help when sending emails about festivities or customs that are common in one country and not in another. For example, if your company wants to play a joke for April Fool's Day in Spain, it should choose December 28, while outside of Spain it will have to choose April 1 (April's Fools Day or Poisson d'avril).
3.- Adapt to the client's habits to send contextual emails
Finally, the best way to increase your subscribers' engagement with contextual emails is to adapt your emails to your subscribers' habits.
If you have already tailored your delivery to your subscribers' interests and geographic location, it is important that your customers' habits be the last step in increasing your subscribers' engagement .
Try MDirector's email marketing tool and launch your contextual email campaign right now.
Article updated 3 years ago by NewsMDirector
Contextual emails
Content marketing is having a sweet moment. Companies and bloggers are creating all the content they can to educate their audiences and, thus, create trust and brand loyalty. Contextual emails can be the solution to continue experiencing this sweet moment in marketing.
What are contextual emails? Contextual emails are about creating useful content in emails and sending them to subscribers at the right time . This way, you can avoid a lot of irrelevant content that is usually sent to users and which often leads to a lack of brand loyalty. If this happens, subscribers usually react by unsubscribing or, even worse, marking your messages as spam.
By using email automation and audience segmentation, you will be able to send contextual emails to the right audience at the right time. This will help your emails to be opened more often, your content to be read, and ultimately, users to purchase your products.
How to send contextual emails to increase your subscribers' engagement? One of the colombia whatsapp phone numbers best ways to work with contextual emails is to follow these 3 simple steps:
TABLE OF CONTENTS
1.- Send emails based on subscribers' interests
2.- Adjust the emails to the subscriber's geographic location
3.- Adapt to the client's habits to send contextual emails
1.- Send emails based on subscribers' interests
The real success of contextual emails comes when they directly respond to your subscribers' interests . The success rate you can get by sending a subscriber an email on a topic they are interested in is much higher than if you send an email on a topic they are not interested in.
It's important that your subscription form includes fields for selecting the topics that subscribers want to receive information about . But it's also important that you allow subscribers to modify that list over time.
2.- Adjust the emails to the subscriber's geographic location
Another way to optimize the success of contextual emails is to adapt their delivery depending on the origin of the subscribers, their geographical location .
This differentiation will help when sending emails about festivities or customs that are common in one country and not in another. For example, if your company wants to play a joke for April Fool's Day in Spain, it should choose December 28, while outside of Spain it will have to choose April 1 (April's Fools Day or Poisson d'avril).
3.- Adapt to the client's habits to send contextual emails
Finally, the best way to increase your subscribers' engagement with contextual emails is to adapt your emails to your subscribers' habits.
If you have already tailored your delivery to your subscribers' interests and geographic location, it is important that your customers' habits be the last step in increasing your subscribers' engagement .
Try MDirector's email marketing tool and launch your contextual email campaign right now.