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"It is essential to be in the exact spot where audiences are concentrated," M. Duhart (ProfitlogiQ)

Posted: Sat Dec 28, 2024 6:07 am
by rUparaHmaN017
ProfitlogiQ , a company specializing in digital advertising aimed at retail, was born in Mexico almost 5 years ago practically at the same time as Amazon arrived on the market. Now, it has reached a level of maturity in terms of team and technology that has driven it to go towards the global market .

Amazon has also given this company list of cyprus cell phone numbers recognition as an Advanced Partner , of which there are less than 20 worldwide.

In this context, we have interviewed Marianna Duhart, VP & Partner Europe & Brazil, who explains to us how this Ad Tech has evolved, the importance of technology and the challenges advertisers face in the future.

ProfitlogiQ Spain was founded in Mexico and operated in Latin America. Why have you decided to make the leap to Europe now?
Throughout our career we have managed to win several Fortune 500 accounts , which operate globally, and many of them began to ask us to operate in other markets and there was a specific interest in Spain and Brazil. When we began to explore Spain we were lucky to find the ideal partners that allowed us to complement the value proposition.

Seeing the progress of Retail Media in the United States also gives us a vision of the opportunity in general in Europe and specifically in Spain, which is very evident. Here it has not yet reached the enormous dimension that it has in the United States, but the path to growth is evident.