3 Things to Do to Improve Your Google Business Profile Ranking in 2024

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To break the monopoly position, the European Union has ordered Google and GAFAM to comply with the Digital Markets Act (DMA) 1. This legislation entails changes to certain features and best practices in the ranking of your Google My Business listings .

As you know, being well ranked in Google means ensuring high online visibility . Indeed, 60% of users click on one of the first 3 results displayed 2 . An online presence is also necessary to attract customers to points of sale . As proof, 72% of consumers who perform a local search online then visit a store less than 8 km from their location 3 .

Several criteria such as customer reviews, Google posts or the vietnam phone number library use of images are taken into account in the ranking of Google My Business files. Let's take stock of the 3 things to do to improve your Google Business Profile ranking in 2024 !

1. Optimize all elements of your Google My Business listings
2. Expand customer reviews on your Google Business Profiles
3. Focus on images and videos
Conclusion


optimize google my business files

1. Optimize all elements of your Google My Business listings
Do you know the impact of your Google Business Profiles on your local SEO? It’s 36% 4 !

To capitalize on this online visibility tool , you must optimize all the elements of each of your Google listings :

Name : Indicate the name of your business only, without geographic or activity elements. Remember to standardize it on all Google establishment profiles of your points of sale.
Description : Write a text that is pleasant to read and summarizes your business in a commercial way. Additional tip: insert your local SEO keywords.
Categories : These allow you to specify your activity and are visible at the top of your Google My Business listings. You can indicate 1 main category and 9 secondary ones (only if it is relevant).
The local address : your location to indicate to consumers where to come to your establishment. It also allows you to be referenced in Google Maps. This is the basis for local points of sale!
Opening hours, your contact details (telephone and email) and your website : to provide as much information as possible to Internet users.
Images and videos : remember to insert at least ten of them in your Google Business Profiles because they influence the ranking of your files. More details later in the article, stay connected!
Services : these allow you to specify your additional services such as “take away”, “delivery”, “click and collect”, etc.
Google posts : these posts allow you to regularly integrate recent content and bring your files to life. Keep in mind that Google likes fresh content and values ​​it in its ranking.
Links to your local social networks : you can directly indicate your local Facebook, Instagram, LinkedIn, etc. pages.
Customer reviews : know that they impact the ranking of your Google Business Profile in search engines. We explain everything further down in the article!
Questions/Answers : In this part, you formulate questions that your consumers may ask themselves and provide them with a precise answer. Know that the algorithm references them and matches the most relevant establishments based on the requests.
google business profile optimized profile

Example of an optimized Google Business Profile sheet



2. Expand customer reviews on your Google Business Profiles
As mentioned above, customer reviews have an impact on your online visibility . They represent 16% of your ranking in Google 5 ! That's not nothing.

Following Digital Markets Act 6 , customer reviews on your Google business listings come from multiple platforms: Google, TrustPilot, Uber Eats, Tripadvisor, etc. We therefore advise you to integrate all platforms into your customer review management strategy .

This way, you will control your online image and therefore your positioning in search engines!

customer reviews platforms google business profile ranking

Displaying customer reviews from different platforms on Google

For quality review management, you must start by collecting as many customer reviews as possible using a customer review collection strategy . You must then take the time to respond to all messages, whether positive or negative or even without comments. Finally, remember to include your local SEO keywords in your responses, this will further improve your Google Business Profile ranking !



video photo ranking google business profile

3. Focus on images and videos
Did you know that Google listings with just 1 image generate 71% fewer calls and 75% fewer redirects than the other 7 ?

Videos and images are attractive to consumers and are also part of the quality criteria scrutinized by search engines. Be aware that they appear directly in the Google Local Pack and on Google Maps, which helps convince consumers.

photos video google business profile

Example of photos and videos on a Google Business Profile listing in Google Maps

Additionally, with the development of visual search, videos and images have an additional interest. Thanks to artificial intelligence, they are analyzed directly by search engines to determine the ranking of your Google Business Profile .

For example, a gourmet searching for a “mountain restaurant” will see photos of typical dishes such as raclettes and tartiflettes. Images obviously linked to the Google My Business listings of the local restaurants that offer them!

Convinced? Grab your cameras and camcorders to feed your Google files !


Conclusion
To improve your Google Business Profile ranking in 2024, you need to start by optimizing all the elements of your Google listings . We also recommend that you take the time to implement an effective customer review management strategy and to fill your listings with quality images and videos.

To manage your online visibility across a network of points of sale, you can rely on a presence management platform like Digitaleo. This tool allows you to optimize all the elements of your Google Business Profiles (including images and videos) and easily ensure your review management. All this with the aim of improving the ranking of your Google establishment files in search engines!