Similar audiences look-alike

[Reddi2]

Here you collect your existing client base, upload it into your advertising account and set the task for VKontakte to parse (find) people similar to those you uploaded into your advertising account.

For example, you uploaded a database of 1000 contacts, VKontakte algorithms identified 600 people, and now you want to find another audience that is similar to the original one in order to show ads to more people.

To do this, go to the audience table, select the desired one (it can be collected from lists or via a pixel), click on the name and click “Find a similar audience” in the drop-down menu.

Setting up LAL VK
Drop-down menu section where you can find similar advantages of using our skype database audiences, add and exclude
After that, the parser will start, which will search for a similar audience. If the initial base is too small, the search will not start, so it should consist of at least 1000 users. Why similar audiences are needed and what benefits they can bring to your business, you can read in our article .

By QR code
This is an opportunity to integrate an offline audience into an online one. It works like this: if a person scanned a code on their phone via the VKontakte app to subscribe to a community or send a message, you can add them to a separate user base and “catch up” with advertising. Codes can be placed on leaflets, banners, and pasted up at points of sale of your product.