The partner network of resources and applications provides Yandex Direct with places to display ads. Where exactly the beauty salon banner will be displayed depends on the subject of the site and the user's interests. If he recently searched for the queries for which the salon's ad is displayed, he will be shown it on partner sites as well.
An example of creativity on a beauty platform
A business cannot choose the sites to display, but can disable unwanted sites in the advertising settings. Use this if you see that a particular site does not generate leads or the cost of attracting them is too high. When placing in YAN, the cost per click is usually paid. Limit it to avoid overpaying for traffic from ads.
Beauty salon advertising in Yandex Business
Yandex Business is Yandex's advertising platform for small key features of office 365 database businesses. It is aimed at local companies that have a physical address and actually work there. In addition, a business can be placed on Yandex Maps, display a service showcase, price list, keep track of clients directly in the geoservice, and work with reviews.
Beauty salon on Maps with Yandex Business
Yandex Business also offers the option to connect the "Advertising Subscription" service, which allows you to launch advertising in Yandex search, on Maps, and in YAN. Unlike Yandex Direct, you don't need to carefully understand the settings and targeting. Just upload photos, services, and the creative will be automatically created and launched.
Nail studio advertising in YAN
Such advertising can lead to the beauty salon website, its Telegram channel, the master's profile on aggregators like Yandex Services or Profi.ru, a profile on social networks, a store on Avito. In addition, in Yandex Business you can create a landing page in the constructor and use it as a business card site.
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