How to Add Emoji to an Ad in Telegram Ads
Posted: Sat Dec 28, 2024 5:24 am
The amount of advertising in Telegram is growing — in 2023, the number of advertisers increased by almost 80%. To attract the audience's attention to ads and increase the clickability of creatives, use emoji. In this article, we tell you how to do this.
Content
What emojis can be added to creatives
How to Make Custom Emojis
How to Include Emoji in Creative
What you need to consider
Conclusion
What emojis can be added to creatives
You can insert 3 emoticon formats into Telegram Ads creatives:
static;
animated;
custom.
Static emoji are motionless icons that are made from a picture (drawing or meme). For example, the standard emoticons that all users have in the message line.
Where to find emoji in Telegram
Animated Emoji - 2D and 3D vector animation in Telegram WEBM format.
Custom emojis are static or animated sets that Telegram why choose our service users themselves create using a free bot.
Static custom emojis are made from any images: graphics, photos, pictures. Telegram requires that the source files have:
PNG or WEBP format;
size 100x100 pixels
weight up to 128 Kb.
There are more requirements for animated custom emoji :
animation frequency 60 frames per minute;
time 3 seconds or less;
animation loop;
field 512x512 pixels;
the object must not go beyond the boundaries of the field;
file weight up to 64 KB.
To export animation to WEBM format, special plugins are used, which are installed in the motion editor. For example, for Adobe After Effects there is Bodymovin-TG .
Content
What emojis can be added to creatives
How to Make Custom Emojis
How to Include Emoji in Creative
What you need to consider
Conclusion
What emojis can be added to creatives
You can insert 3 emoticon formats into Telegram Ads creatives:
static;
animated;
custom.
Static emoji are motionless icons that are made from a picture (drawing or meme). For example, the standard emoticons that all users have in the message line.
Where to find emoji in Telegram
Animated Emoji - 2D and 3D vector animation in Telegram WEBM format.
Custom emojis are static or animated sets that Telegram why choose our service users themselves create using a free bot.
Static custom emojis are made from any images: graphics, photos, pictures. Telegram requires that the source files have:
PNG or WEBP format;
size 100x100 pixels
weight up to 128 Kb.
There are more requirements for animated custom emoji :
animation frequency 60 frames per minute;
time 3 seconds or less;
animation loop;
field 512x512 pixels;
the object must not go beyond the boundaries of the field;
file weight up to 64 KB.
To export animation to WEBM format, special plugins are used, which are installed in the motion editor. For example, for Adobe After Effects there is Bodymovin-TG .