how to make addressed mail

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Addressed mail is an effective tool for building customer loyalty through ultra-personalization , in particular by integrating variable fields such as the recipient's name to adapt each message precisely. This personalization makes it possible to offer tailor-made offers, strengthening the commitment of recipients. In addition to its quality content and attractive design, addressed mail consolidates the bond with the brand. Finally, by including special offers such as promotions or gifts, the customer feels valued, which strengthens their loyalty.

mail addressed to yves rocher

Example of a very popular letter addressed to Yves Rocher



Addressed mail is certainly a traditional medium, but above all a medium that is reinventing itself . Physical indonesia phone number library and digital have now become allies that enrich each other and the advent of new technologies has transformed the material into a connected medium, thus multiplying its possibilities and its impact 2 . Basing your communication partly on addressed mail allows you to be present on all fronts and to respond to a specific target with mail that has become interactive and considered by some as a multi-connected medium.




2. How to properly address mail?
Okay, addressed mail is great, but how do you go about writing addressed mail in a relevant way?



Working on your database and defining a target
To begin, it is essential to work on your database . Start with a clean database, with relevant contacts and useful information in order to easily identify targets and gain efficiency in segmentation. Then, you must define your target according to the mail that will be sent to them, based on several points.

The objectives: to encourage action, to make recipients want to go to the point of sale, to visit the website, to subscribe to social networks, etc.
The subject: a commercial offer, a promotional offer, informative content…
The emotions to arouse: challenge, seduce, surprise, flatter the recipients…