The 10 mistakes everyone makes in Email Marketing
Posted: Sat Dec 28, 2024 4:01 am
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Article updated 3 years ago by NewsMDirector
The 10 most common email marketing mistakes
Email marketing seems to have no secrets. Although it is a well-known tool, email marketing mistakes are more common than you think. From those who do not consider the importance of a subscriber list, to those who do not create emails that can be read on mobile devices. Email mistakes are numerous.
Mistakes are what end up weighing down work and effort. To avoid benin whatsapp phone numbers continuing to waste time and money with your email campaigns, we tell you what the 10 most common Email Marketing mistakes are :
TABLE OF CONTENTS
Mistake #1 Not working on your subscriber list
Mistake #2 Emails with little value
Mistake #3 Not measuring results
Mistake #4 Not paying attention to the sender and the subject
Mistake #5 Not testing the campaign
Mistake #6 Not trusting templates
Mistake #7 Not taking advantage of the potential of automatic sending
Mistake #8 Forgetting about social media
Mistake #9 Not thinking about your phone
Mistake #10 Not having a professional Email Marketing platform
Mistake #1: Not working on your subscriber list
The 10 most common email marketing mistakes: Not working on your subscriber list
One of the most common mistakes in Email Marketing is not working on your subscriber list. This process begins by creating your own list of subscribers, to whom you will send your messages.
Keep in mind that users often penalize brands that send them emails that they don't like. This means that you should only send messages to those users on your subscriber list who show interest in your product or brand. Poorly curated user lists can lead to messages not reaching the right customers . This has a negative impact, as the customer may mark you as spam or delete your message.
Segment your database to select the users who are most interested in the product you are going to offer. The message must reach the right people at the right time. In this task, good segmentation (by interests, sex, age or location) can multiply the success of your campaign.
Mistake #2: Emails with little value
You may have come across emails where the only message you find is “Buy!”, “Sign up!”, “Great deal!” and similar. These messages, in addition to being emails that tend to end up in the spam box, are emails with little value .
Customers often value emails that offer them something more than just a direct message to buy a product. Customers say it's time to enrich your emails. Send emails that can solve their problems. Show yourself as a brand that solves problems and does not create them.
Being a resolute brand helps much more than being a brand that only sends a message of buying a product, with no other value than that. Emails with little value end up in the trash or in the spam box, or in other words, nowhere.
Mistake #3: Not measuring results
The 10 most common email marketing mistakes: Not measuring results
Article updated 3 years ago by NewsMDirector
The 10 most common email marketing mistakes
Email marketing seems to have no secrets. Although it is a well-known tool, email marketing mistakes are more common than you think. From those who do not consider the importance of a subscriber list, to those who do not create emails that can be read on mobile devices. Email mistakes are numerous.
Mistakes are what end up weighing down work and effort. To avoid benin whatsapp phone numbers continuing to waste time and money with your email campaigns, we tell you what the 10 most common Email Marketing mistakes are :
TABLE OF CONTENTS
Mistake #1 Not working on your subscriber list
Mistake #2 Emails with little value
Mistake #3 Not measuring results
Mistake #4 Not paying attention to the sender and the subject
Mistake #5 Not testing the campaign
Mistake #6 Not trusting templates
Mistake #7 Not taking advantage of the potential of automatic sending
Mistake #8 Forgetting about social media
Mistake #9 Not thinking about your phone
Mistake #10 Not having a professional Email Marketing platform
Mistake #1: Not working on your subscriber list
The 10 most common email marketing mistakes: Not working on your subscriber list
One of the most common mistakes in Email Marketing is not working on your subscriber list. This process begins by creating your own list of subscribers, to whom you will send your messages.
Keep in mind that users often penalize brands that send them emails that they don't like. This means that you should only send messages to those users on your subscriber list who show interest in your product or brand. Poorly curated user lists can lead to messages not reaching the right customers . This has a negative impact, as the customer may mark you as spam or delete your message.
Segment your database to select the users who are most interested in the product you are going to offer. The message must reach the right people at the right time. In this task, good segmentation (by interests, sex, age or location) can multiply the success of your campaign.
Mistake #2: Emails with little value
You may have come across emails where the only message you find is “Buy!”, “Sign up!”, “Great deal!” and similar. These messages, in addition to being emails that tend to end up in the spam box, are emails with little value .
Customers often value emails that offer them something more than just a direct message to buy a product. Customers say it's time to enrich your emails. Send emails that can solve their problems. Show yourself as a brand that solves problems and does not create them.
Being a resolute brand helps much more than being a brand that only sends a message of buying a product, with no other value than that. Emails with little value end up in the trash or in the spam box, or in other words, nowhere.
Mistake #3: Not measuring results
The 10 most common email marketing mistakes: Not measuring results