Global online ad fraud jumps 59% during Women's World Cup

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Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has conducted a study on the levels of advertising fraud recorded around the 2023 FIFA Women's World Cup , in which it analyzes the situation of digital advertising fraud during the celebration of the FIFA Women's World Cup, revealing that the level of fraud in online advertising has skyrocketed by 59% in the period prior to the celebration of the sporting event.

Major sporting and media events attract huge global audiences that become highly attractive to ad fraud . In fact, the 2023 FIFA Women’s World Cup has become one of the most list of pakistan cell phone numbers talked-about women’s tournaments in history. And as global attention increases, so do malicious actors trying to capitalize on this popularity through fraudulent advertising practices, attempting to trick advertisers trying to reach these global audiences into investing their budget in fraudulent ads.

According to IAS data, prior to the Women’s World Cup, global ad fraud rates began an upward trajectory , with overall invalid traffic being a driving factor. As with major sporting events in 2022, the lead-up to the World Cup saw spikes in ad fraud rates.

On July 1, 2023, global ad fraud rates began to increase, reaching 59% on July 20, the day the Women’s World Cup kicked off. This growth interrupted the previously steady downward trend in ad fraud since May. Globally, this increase in ad fraud rates is responsible for an additional 260 million violations during that period.