Glovo and The Trade Desk team up to offer precision at scale on the open internet

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The Trade Desk , the advertising technology company, announces its partnership with Glovo , which will allow brands and media agencies to reach qualified users based on purchasing behaviors within the platform .

The deal will allow advertisers to access data and insights about shoppers , enabling clients using The Trade Desk to accurately reach users across the entire buyer journey . Initially, the find your mobile phone numbers database data will be available in Spain, Italy and Portugal.

This will make it easier for advertisers to reach the right audiences across the internet , including the industry’s fastest-growing channels such as connected TV, gaming and digital-out-of-home (DOOH). This is a significant step up from existing solutions, where advertising campaigns are only run on retailer -owned inventory .

Retail data is quickly becoming a vital element in any marketer’s strategy and we are delighted to be partnering with Glovo as it represents an incredible opportunity for brands to improve the effectiveness of their advertising spend by accurately targeting high-value shoppers, whilst also benefiting the end consumer through relevant advertising,” says Natalia Papiol, Managing Director of The Trade Desk Spain .