The different types of marketing automation activities
Posted: Thu Dec 26, 2024 3:14 am
When setting up affiliate and influencer marketing programs, automation tools can be a great help in your communication. You can take advantage of features that allow you to recognize your target audience and create valuable content. These actions can be automatic, based on customer behavior.
Automation also allows you to implement digital marketing strategies without having to manually intervene, such as sending emails, messages, inserting posts and so on.
Marketing automation contains a large number of activities of various kinds. The main ones are the following:
creation and management of email marketing campaigns ;
automatic sending of follow-up emails aimed at downloading premium content that is useful and relevant to the target audience;
social media marketing , or the design of automated promotional greece telegram lead actions on official channels. The aim is to increase the level of engagement and obtain new contacts;
creation of a single database, which is integrated with the company's CRM software . All the information regarding contacts arriving from the various channels must be stored within it;
Marketing analytics is used to evaluate data from advertising campaigns. It allows you to measure their performance and formulate new marketing strategies based on the analysis of numbers.
lead scoring or qualification, which allow you to personalize the experience a potential customer has with the company.
Some good reasons why you should use a marketing automation platform
Marketing automation can be compared to the support of a personal assistant . In fact, these innovative systems do everything that, alternatively, could be delegated to a member of your company team.
An example of application is completing actions that you know how to do, but you have not been able to finish due to lack of time. Automation allows you to finalize them and give priority to other tasks.
To further clarify their usefulness, just think of another easy practical example : a visitor fills out a contact form on our website. In this case, the system sends an automatic email with a pre-established welcome message for the new user.
Automation also allows you to implement digital marketing strategies without having to manually intervene, such as sending emails, messages, inserting posts and so on.
Marketing automation contains a large number of activities of various kinds. The main ones are the following:
creation and management of email marketing campaigns ;
automatic sending of follow-up emails aimed at downloading premium content that is useful and relevant to the target audience;
social media marketing , or the design of automated promotional greece telegram lead actions on official channels. The aim is to increase the level of engagement and obtain new contacts;
creation of a single database, which is integrated with the company's CRM software . All the information regarding contacts arriving from the various channels must be stored within it;
Marketing analytics is used to evaluate data from advertising campaigns. It allows you to measure their performance and formulate new marketing strategies based on the analysis of numbers.
lead scoring or qualification, which allow you to personalize the experience a potential customer has with the company.
Some good reasons why you should use a marketing automation platform
Marketing automation can be compared to the support of a personal assistant . In fact, these innovative systems do everything that, alternatively, could be delegated to a member of your company team.
An example of application is completing actions that you know how to do, but you have not been able to finish due to lack of time. Automation allows you to finalize them and give priority to other tasks.
To further clarify their usefulness, just think of another easy practical example : a visitor fills out a contact form on our website. In this case, the system sends an automatic email with a pre-established welcome message for the new user.