Digital marketing contract: how to make and ready-made template

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When we talk about service provision, often, or in most cases, a contract is drawn up. In digital marketing, this is no different. The contract is essential to maintain a good relationship between the agency and the client.

It is through this contract that all rights and duties are established between the parties. This ensures that the relationship between them is clear, transparent, secure and trustworthy.

When both parties sign the contract, they are agreeing business owner database acknowledging the rights and duties that each will have in the joint venture. Therefore, from this point on, everything becomes easier to resolve. Because in addition to ethics, there is a legal document that has legal validity.

To make it easier to read, we have divided the article as follows:

Why make a digital marketing contract
Advantages of having a contract
Types of digital marketing contracts
How to make a digital marketing contract
Ready-made digital marketing contract template

Why make a digital marketing contract
One question everyone may ask is “do I need a marketing contract?”, and the answer is yes. Everyone needs a digital marketing contract.

This document is necessary because it is designed to meet three basic situations. They are:

formalization of the contracted service;
record of values ​​and payment terms for tasks performed;
avoid ambiguities regarding the obligations of each party.
It is not difficult to find situations in which the contract does not exist and doubts and discussions about what was or was not said have occurred. This makes informality a problem.

That's why a marketing contract avoids exactly this type of situation. After all, the document describes all the information related to what was agreed, as well as all possible conditions.

Advantages of having a contract
Since everyone needs a digital marketing contract, it is also important to know the advantages that this document offers.

Clarity about the project
Financial forecast
Legal certainty
Control over the project
Types of digital marketing contracts
And there is not just one type of digital marketing contract. That is why it is important to know all the types to see which one best fits your situation and the services that will be provided.

1 – Fixed monthly fee
In this type of contract, a fixed amount is established per month for compliance with a schedule of actions. This model is generally a safe option because it guarantees a revenue forecast for a specific period.

The scope of work must be identified and limited in the contract. The tools used, total hours, limitations and exclusions must also be mentioned.

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2 – One-off projects
This type of contract deals with each job on a job-by-job basis, i.e., it considers each project individually. It highlights the remuneration for the activities involved and stipulates the beginning, middle and end. This contract must have an overall budget and consider costs per task, person or hour of work.

3 – Success fee
This type of contract provides for participation in results based on established goals and conversions, such as lead generation, traffic achieved or number of sales.

This contract must define all the steps established until the results are achieved. It also cannot leave out the calculation basis and payment conditions.

How to make a digital marketing contract
The marketing contract is a document, and like other documents, it has some elements that cannot be missing. These mandatory elements are what will determine how the service will be provided. In addition, it also describes the actions that will be performed and the obligations of each party.

What cannot be missing from the contract:

1 – Purpose of the contract
This is where the purpose of the contract will be stated. That is, what it is intended to be.

2 – Description of services
This point is where the tasks to be performed will be detailed based on the objective of the contract.

3 – Values ​​and payment methods
At this point, bank details and what happens if payment is late can also be mentioned.

4 – Term of validity
This point not only shows the end date of the services, but it is also where the conditions for automatic renewal or not can be described.

5 – Non-compliance
At this point, everything that can be understood as a contractual termination by either party is said.

Ready-made digital marketing contract template
Knowing everything you need for a digital marketing contract, all you need is a template to do it. See one below.

SERVICE PROVISION CONTRACT

IDENTIFICATION OF CONTRACTING PARTIES

On one side:

CONTRACTOR: (description with type of company, full address, CNPJ and full details of the partner, owner or legal representative).

And on the other side:

CONTRACTOR: (description with type of company or professional, full address, CNPJ or CPF, and full details of the partner, owner or legal representative).

The parties identified above have, between themselves, justly and agreeably entered into this Digital Marketing Services Provision Agreement, which will be governed by the following clauses and the conditions described herein.

THE SUBJECT OF THE CONTRACT

Clause 1. The purpose of this Agreement is to provide copywriting and direct marketing services, which include the creation of advertising texts, blog posts, assistance in the development and implementation of online and offline marketing campaigns in the various markets in which it operates, also including actions and services related to the CONTRACTING PARTY and its respective clients.

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OF THE SERVICES

Clause 2. THE CONTRACTOR shall provide the CONTRACTING PARTY with writing services, content production for the website/blog of the CONTRACTING PARTY's clients, with a minimum quantity of XX publications per month, in addition to occasional advertising texts for online and offline media.

First Paragraph . THE CONTRACTOR shall perform the writing service with prior and express authorization from the CONTRACTING PARTY, with the CONTRACTING PARTY being solely and exclusively responsible for all costs necessary for the execution.

Second Paragraph : Publications will only be considered contracted after prior and express authorization from the CONTRACTING PARTY, and it will be the responsibility of the CONTRACTING PARTY, after said authorization and receipt of the Publications, to pay the price provided for in Clause 3.

PRICE, METHOD AND CONDITIONS OF PAYMENT

Clause 3. The content will be produced as follows, with the following values:

Publications of up to 1,000 words: xxxx
Publications of up to 2,000 words: xxxx
Publications of up to 3,000 words: xxxx
Publications of up to 4,000 words: xxxx
First Paragraph . The CONTRACTING PARTY shall pay the CONTRACTED PARTY the amount stipulated above, upon proof of written texts, which must be transferred to a bank account to be indicated, by the 5th day of the month following the service provided.

Second Paragraph . Payment will be made in proportion to the days worked, if, in the first month, activities do not begin on the 1st day of the month.

Third Paragraph . The start of activities, for all purposes, occurs at the time of signing this contract.

TERM OF VALIDITY

Clause 4. This contract has a term of validity of x (xxxx) months and may be extended, in the interest of the parties, by signing an addendum.

First Paragraph . In the event of termination of this agreement, either party may terminate it by giving prior written notice to the other party, at least 30 (fifteen) days in advance.

INDEPENDENCE OF THE PARTIES

Clause 5. This agreement does not constitute any type of association between the parties, and the parties are autonomous and independent of each other, with no subordination between them. No provision of this agreement shall be construed as creating any employment, social security or tax relationship between the parties.

First Paragraph . The parties acknowledge that there is no employment relationship between the CONTRACTING PARTY and the CONTRACTED PARTY. The parties are exclusively and fully liable for any labor and social security charges to which they are subject, and undertake to collect them assiduously and regularly.