Once people are loyal customers, you can use their purchase history to show a relevant experience.

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However, you can successfully show more messages if you delay some of them rather than displaying them all at once.

This approach is called layering, and relies on the ability to trigger some of your messages later than others. The trigger could be based on time spent on page or a specific user activity (like exit intent or 50% scroll down).

Many companies and marketers use overlay uae email list messages like popups and side messages when layering. These overlays give you the opportunity to get visitors to focus on your most important messages first (in your base content) and then use a secondary message (in a popup) as a backup plan.

3. Make sure that website visitors see relevant content at each stage of the customer lifecycle
As we’ve seen, intent-based segmentation is an incredibly important factor when personalizing content for individual users. People at different stages of the customer journey have different needs.

For example, customers who are just becoming aware of a problem they have aren’t ready to make a purchase—they want to learn more about potential solutions. So your website personalization should direct these users toward informational content, like a blog post, content upgrade, or email newsletter.

Then, once they’re aware of the possible solutions and ready to make a purchase, you can offer them a discount to incentivize acting immediately or show personalized product recommendations. Offering discounts at the right time can raise your conversion rates and lead to higher revenue.