Popup Best Practices: A Beginner’s Guide to Pop-Ups
Posted: Tue Dec 24, 2024 7:24 am
A popup like this will have a solid conversion rate, which you’ll also see reflected in the campaign’s assisted revenue.
This is a good result that can positively impact your revenue, but the question you should be asking is whether the campaign is optimized to deliver maximum results.
The campaign might have the most success as an exit-intent popup with a teaser, or running it as an embedded form might increase conversions. You simply won’t know which is better until you run tests.
The lesson here is that you don’t know laos email list what changing elements of your campaigns will do to your conversion rates until you make the changes. That’s why A/B testing is a cornerstone of conversion optimization for any online store.
9 ideas on what to A/B test (with real-life examples)
Ready to see the results that ecommerce sites have achieved with A/B testing and get some inspiration that you can take to the drawing board?
Check out these real-life examples of different things you can A/B test in your campaigns…
1. A/B test your campaign’s design
One of the most commonly-tested aspects of marketing campaigns is the design. This includes things like variations in layout, colors, images, etc.
DTC brand Obvi ran a split test on two different variants of a discount popup: one with a countdown timer and one without.
They wanted to see whether using a countdown timer would boost conversions by increasing the sense of urgency associated with their offer, or if it would lead to customers feeling pressured and rejecting the offer.
This is a good result that can positively impact your revenue, but the question you should be asking is whether the campaign is optimized to deliver maximum results.
The campaign might have the most success as an exit-intent popup with a teaser, or running it as an embedded form might increase conversions. You simply won’t know which is better until you run tests.
The lesson here is that you don’t know laos email list what changing elements of your campaigns will do to your conversion rates until you make the changes. That’s why A/B testing is a cornerstone of conversion optimization for any online store.
9 ideas on what to A/B test (with real-life examples)
Ready to see the results that ecommerce sites have achieved with A/B testing and get some inspiration that you can take to the drawing board?
Check out these real-life examples of different things you can A/B test in your campaigns…
1. A/B test your campaign’s design
One of the most commonly-tested aspects of marketing campaigns is the design. This includes things like variations in layout, colors, images, etc.
DTC brand Obvi ran a split test on two different variants of a discount popup: one with a countdown timer and one without.
They wanted to see whether using a countdown timer would boost conversions by increasing the sense of urgency associated with their offer, or if it would lead to customers feeling pressured and rejecting the offer.