Search Engine Marketing: What It Is and Why It's Crucial for Your Business

[asikurrahman]

The Internet is an open book with answers to everything, so using a web search is the fastest way to find a solution to any question.

According to statistics, the use of search engines has increased over the years and is essential in the decision-making process of potential customers . 97% of new customers search the Internet for information about a product before purchasing it and on average they perform 3 to 4 searches per day.

The problem is that the number of pages that appear as a result of the search is immense. Here, Search Engine Marketing becomes the undisputed protagonist .

But what is search engine marketing? And how does its extraordinary promotional power manifest itself?

What is Search Engine Marketing
Also known by the acronym SEM, search engine marketing is nothing more than a set of methods applied as an online marketing strategy with the intent of ensuring that a website gets the best visibility in different search engines . The set of SEO and SEA (Search Engine Advertising).

This second term, SEA , is commonly subsumed under SEM. So from now on we will only use the latter.

In the case of SEM, reaching the top positions on the results page cambodia telegram data has a price and is achieved by purchasing ads , or rather paying for placement . This move directly favors lead generation with the implicit intention of reaching potential customers that translate into profits or sales.

SEM strategy is one of the best digital marketing tools with tangible results in the short term , and although most of the time it goes hand in hand with SEO (Search Engine Optimization) , the latter differs by offering organic positioning results in the medium-long term .

To define SEM what it is, in other words, we can say that it is nothing more than a digital marketing strategy through which you can reach the top positions in search engines by paying. Of course, it is a constant investment, and the more clicks the ad receives, the higher the cost you will have to pay. This method is known as Pay per Click (PPC).

The Difference Between SEO and SEM
Although they are very similar concepts, Search Engine Marketing techniques should not be confused with those related to SEO (Search Engine Optimization).