Key criteria for creating relevant segments

[mstajminakter15]

Segmentation transforms the way you interact with your customers and prospects. By sending much more personalized and relevant content, you boost your conversion rates and strengthen loyalty.
sms send
Demographic data
Demographic data includes age, gender and geographic location. This is a so-called classic segmentation.

But ask yourself if it is relevant to you…

Engagement
This is about grouping based on the number of clicks you receive from your contacts, and more generally the interactions they have with your company. Engagement shows that they have an interest in what you offer. So, hotmail email list grouping these people together seems wise.

Purchasing behavior
Taking into account purchasing behavior and in particular subsequent purchases to group together customers and prospects seems very interesting.

If people have purchased similar products , you will probably send them a joint message saying, “Here are some other products that might interest you. Take a look at this:”

You will certainly refer to the same link or in the case of an enriched SMS, highlight the same products.

You can also consider the frequency of purchase…

You're not going to address a regular customer in the same way as you would a one-time customer. The same goes for the frequency of sending text messages. You'll probably send a lot more messages to a regular customer.

Finally, you can also take into account the overall amount spent to refine your segmentation. In this way, you will categorize your customers. Whether it is a small customer or a “bigger” customer, you will personalize your speech (the way you address your customer) and your offers (their content, as well as any promotions).