Marketing Planning: How to Create an Effective Strategy

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Marketing planning is a process for defining the actions and strategies that the company will use to achieve its marketing objectives.

In other words, it is a document that brings together all the marketing strategies that will be used to achieve the company's objectives.

It is a powerful tool to guide marketing actions with a specific purpose.

marketing planning
Marketing Planning: What, How to Do It
Why is strategic marketing planning important for your company?
But after all, what are the benefits of marketing planning?

Strategic marketing planning helps us define the 99 acres database objectives and results we want for the company.

Furthermore, we define the best marketing strategies to get us where we want to go.

The phrase “For those who don’t know where they want to go, any path will do” fits very well here.

Therefore, knowing where you want to go is the first step in creating your plan.

Some of the marketing objectives are:

Increase sales : By understanding your target audience and developing targeted strategies, you can increase your chances of attracting and converting more customers.
Stand out from the competition : by increasing your company's visibility, standing out from the competition and positioning your brand strategically, you can gain more space in the market.
Launch products or services : By conducting research and developing a launch plan, you can increase the chances of success for your new products or services.
Create a strong brand : By defining your value proposition and communicating effectively with your target audience, you can build a strong and unforgettable brand.
Target ads : By directing your marketing efforts toward the most efficient strategies, you can optimize resource usage and increase your return on investment.
Marketing planning is not just for large companies, it is for every company that wants to grow regardless of its size or market segment.

After all, any company can benefit from a well-structured marketing plan applied to its business.

Types of Marketing Plans by Strategy
Marketing plans detail the strategies that will be used as I mentioned.

Some examples of marketing plans by strategy are:

Digital Marketing
Email Marketing
Content Marketing
Social Media Marketing
Relationship Marketing
Social Marketing
Loyalty Marketing
Attraction Marketing
These types of plans can be used together, as long as they are well structured and aligned with the company's objectives.

One complements the other, for example, if the company set the goal of increasing the brand's reach, all strategies would make sense to achieve the marketing objective.

Therefore, the basis for your planning is always your goal.

Marketing plan by campaigns
These types of plans focus on specific campaigns, such as commemorative dates:

Mother's Day
Black Friday
Events
Product launches
To get better results, have an editorial calendar of commemorative dates.

These campaign marketing plans must be aligned with the strategic plans and contribute to achieving the goal.

Therefore, it is essential to know exactly what the objectives are in order to create the best strategies to achieve these goals.

In other words, all plans must be aligned to achieve pre-defined objectives.

How to do Marketing Planning
Marketing planning is an ongoing process, as you will have to apply and measure your results and based on the metrics you will know what is working and what is not.

Therefore, you will have to make adjustments and in some cases even change your strategy.

But the first step to creating a marketing plan is to understand its importance for your business and dedicate yourself to implementing the necessary actions.

Know that dedicating time to the marketing plan will improve management and ensure that all actions are aligned and bring the desired results.

The marketing plan is the optimization of your time to apply the best strategies for the company's objectives.

This involves research, analysis and definitions. Therefore, knowing the company's reality is essential to align the marketing plan with strategic planning.

This includes the company's mission, values ​​and vision, to develop an efficient plan that is truly aligned with the company.