Indima yokubalisa amabali ekudaleni uxhulumaniso oluluqilima lweemvakalelo kunye neendwendwe zekhasi lokufika kwe-SaaS
Posted: Mon Dec 23, 2024 10:31 am
Ngesinye isikhathi, kwilizwe le-SaaS, kwakukho iqela lamaphepha okuhlalisa ayefuna kakhulu iindwendwe ukuba zithandane nazo. La maphepha ayenazo zonke iimpawu, iingenelo, neentsimbi neempempe umntu anokuzicela, kodwa kukho into engekhoyo. Iindwendwe zaziza zize zihambe ngaphandle kokuziva oko kutsalwa ngokweemvakalelo okuza kubenza bafune ukuncamathela.
Ngena umbalisi. Exhobe ngamandla okubalisa kunye nobuchule bokuyila ibali eliya kuthimba iintliziyo neengqondo zabatyeleli, umbalisi wamabali wazimisela ukwenza unxibelelwano olungenakuze lutyeshelwe. Ngokwenza ibali elithetha ngeentlungu zondwendwe kunye neminqweno, umbalisi wamabali wakwazi ukwenza iqhina elihamba ngaphaya kweempawu kunye neenzuzo.
Kweli nqaku, siza kuphonononga indima ebalulekileyo yokubalisa amabali ekudaleni unxibelelwano oluqinileyo ngokweemvakalelo kunye nabatyeleli bephepha lokufika le-SaaS. Siza kuxoxa ngesayensi emva kokuba ukubalisa kwamabali kusebenza, sabelane ngemizekelo yeenkampani ze-SaaS ezisebenzise ukubalisa amabali ngempumelelo, kwaye sinikeze neengcebiso malunga nokuba ungabandakanya njani ukubaliswa kwamabali kumaphepha akho okufikela. Ke, hlala phantsi, ubambe ikomityi yekofu, kwaye masingene kwihlabathi lomlingo lokubalisa amabali kwi-SaaS!
Yintoni ukubaliswa kwamabali kwaye kutheni kubalulekile kwi-SaaS?
Ukubaliswa kwamabali bubuchule bokudlulisa umyalezo ngesakhiwo esibalisayo. thenga idatha yetelemarketing b Sisixhobo esinamandla esiye sasetyenziswa kangangeenkulungwane ukutsala abaphulaphuli kunye nokuhambisa ulwazi ngendlela enomdla. Kumxholo we-SaaS, ukubaliswa kwamabali kubandakanya ukusebenzisa ibali elinyanzelisayo ukunxibelelana nomyalezo we-brand, ixabiso kunye neenzuzo kubathengi abanokubakho.
Xa kuziwa kwi-SaaS, ukubaliswa kwamabali kubalulekile kuba kunokunceda ukudala uxhulumaniso lweemvakalelo phakathi kwe-brand kunye nabaphulaphuli ekujoliswe kubo. Kwimarike enabantu abaninzi, apho iinkampani ezininzi ze-SaaS zibonelela ngeemveliso kunye neenkonzo ezifanayo, ukubaliswa kwamabali kunokuba ngumahluko obeka uphawu ngaphandle. Ngokunxibelelana ngebali le-brand kunye nemilinganiselo, ukubaliswa kwamabali kunokunceda abathengi babone i-brand njengento engaphezulu nje komboneleli we-software - inokubenza bayibone njengeqabane, kunye nemilinganiselo ekwabelwana ngayo kunye nombono okwabelwana ngawo.
Ngaphezu koko, ukubalisa amabali kwi-SaaS kunokunceda ukwenza lula iikhonsepthi ezinzima kwaye zibenze banxibelelane ngakumbi nabathengi. Ngokuqulunqa iimpawu zemveliso kunye neenzuzo ngaphakathi komongo webali, abathengi banokuqonda ngcono indlela imveliso enokusombulula ngayo iingxaki zabo okanye ukuhlangabezana neemfuno zabo.
Isishwankathelo, ukubaliswa kwamabali yinxalenye ebalulekileyo yentengiso ye-SaaS kuba inokunceda ukudala unxibelelwano lweemvakalelo, ukwahlula uphawu kwimarike exineneyo, kunye nokwenza lula iikhonsepthi ezinzima kubathengi.
Inzululwazi emva kokuba ukubaliswa kwamabali kusebenza ukudala unxibelelwano lweemvakalelo
Ukubalisa amabali bekuyinxalenye ebalulekileyo yonxibelelwano lwabantu kangangamawaka eminyaka. Kodwa kuthekani ngamabali awenza asebenze kakhulu ekudaleni unxibelelwano lweemvakalelo?
Esinye isizathu kukuba amabali avula iindawo ezininzi zobuchopho, kuquka amaziko olwimi kunye ne-sensory cortex. Xa sisiva ibali, asivelisi amagama kuphela - sikwacingela imiboniso kunye nabalinganiswa ezingqondweni zethu, kwaye siziva iimvakalelo ezisekelwe kwinto eyenzekayo ebalini. Oku kuthetha ukuba amabali anamandla okusibandakanya kwinqanaba elinzulu kunolwazi oluthe ngqo okanye idatha.
Esinye isizathu sokubalisa amabali kukusebenza kukuba kubangela ukukhululwa kweehomoni ezithile, ezifana ne-cortisol kunye ne-oxytocin. I-Cortisol ikhutshwa ngenxa yoxinzelelo, kwaye isinceda sigxininise ingqalelo yethu kwaye sikhumbule ulwazi olubalulekileyo. I-Oxytocin, kwelinye icala, ngamanye amaxesha ibizwa ngokuba yi "hormone yokubambisana" kuba ikhutshwa xa siziva sithemba okanye sidibanisa nabanye. Ngokuqalisa ukukhutshwa kwezi hormone, ukubaliswa kwamabali kunokunceda ukudala imvakalelo yokuzibandakanya kunye nokunxibelelana ngokweemvakalelo phakathi kombali wamabali kunye nomphulaphuli.
Ukongezelela, amabali ahlala ekhumbuleka ngakumbi kunenkcazelo ecacileyo. Uphando luye lwabonisa ukuba kunokwenzeka ukuba sikhumbule ulwazi olunikezelwe kwifomathi yokubalisa, xa kuthelekiswa nolwazi olunikezelwe kwinqaku lembumbulu okanye kuluhlu. Oku kungenxa yokuba amabali anika umxholo kunye nentsingiselo kulwazi, okwenza kube lula kwiingqondo zethu ukuba ziqhube kwaye zikhumbule.
Isishwankathelo, ukubaliswa kwamabali kusebenza ukudala unxibelelwano lweemvakalelo kuba kubandakanya iindawo ezininzi zobuchopho, kubangela ukukhutshwa kwamahomoni athile, kwaye kwenza ulwazi lukhumbuleke ngakumbi. Ngokubandakanya ukubaliswa kwamabali kwintengiso ye-SaaS, iimveliso zinokungena kwezi zibonelelo kwaye zenze unxibelelwano olunzulu, olunentsingiselo ngakumbi nabathengi babo.
Imizekelo yeenkampani ze-SaaS ezisebenzise ukubalisa amabali ngokufanelekileyo
Iinkampani ezininzi ze-SaaS ziye zasebenzisa ukubaliswa kwamabali ngokufanelekileyo ukuze zidibanise nabaphulaphuli abajoliswe kuzo kwaye zihluke kukhuphiswano. Nantsi eminye imizekelo:
I-Slack-I-Slack yinkqubo yokuthumela imiyalezo yamaqela, kodwa ikwanebali lebhrendi elinyanzelisayo. Le nkampani yasekwa nguStewart Butterfield, owathi ekuqaleni wayila inkampani yokudlala. Xa oko kungasebenzi, yena neqela lakhe baye bazama ukwenza iSlack. Ibali lenkampani lonyamezelo kunye nokuguquguquka lihambelana nabathengi, kwaye umyalezo wayo wohlobo ugxile ekwenzeni umsebenzi ube lula kwaye wonwabe ngakumbi.
I-Dropbox-Ibali likaDropbox limalunga nokwenza lula indlela esisebenza ngayo kunye nokwabelana ngolwazi. Umsunguli wayo, uDrew Houston, weza nombono wenkampani xa wayekhungathekile ngenxa yokulinganiselwa kwezisombululo zokwabelana ngefayile ezikhoyo. Uphawu lweDropbox lugxininisa imbono "yokusebenza kunye yenziwe lula", ehambelana nabaphulaphuli ekujoliswe kubo kumashishini amancinci kunye namaqela.
I-HubSpot-I-HubSpot liqonga elizisebenzelayo lokuthengisa, kodwa umyalezo wayo wohlobo ugxile ekuncedeni amashishini akhule kwaye aphumelele. Abaseki benkampani, uBrian Halligan kunye noDharmesh Shah, baye bathetha malunga nomsebenzi wabo "wokwenza ihlabathi lingene ngakumbi", okubandakanya ukudala intengiso eluncedo kunye nolwazi, kunokuba iphazamise. Eli bali lokunceda amashishini aphumelele ngokuthengisa kwangaphakathi liye ladibana nabaphulaphuli ekujoliswe kubo beHubSpot kwaye lanceda inkampani ukuba ibe yinkokeli kushishino lwayo.
I-Basecamp-I-Basecamp sisixhobo solawulo lweprojekthi, kodwa ikwayaziwa ngenkcubeko yenkampani eyomeleleyo kunye nexabiso. Abaseki bale nkampani, uJason Fried noDavid Heinemeier Hansson, baye bathetha ngelizwi malunga nendlela yabo yokusebenza kunye nenkolelo yabo ekubalulekeni kokulingana kobomi bomsebenzi. Imiyalezo yohlobo lwe-Basecamp igxile ekudaleni indlela engcono yokusebenza, kugxininiswa kwintsebenziswano, unxibelelwano, kunye nokuguquguquka.
Isishwankathelo, ezi nkampani ze-SaaS zisebenzise ukubalisa amabali ngokufanelekileyo ngokwenza ibali lebhrendi elinyanzelisayo elihambelana nabaphulaphuli abajolise kubo. Ngokujolisa kuthumo lwabo, iinqobo ezisemgangathweni, kunye nendlela eyodwa yokusombulula iingxaki, ezi nkampani ziye zakwazi ukuzahlula kubakhuphisana kunye nokudala unxibelelwano olunzulu, olunentsingiselo ngakumbi nabathengi babo.
Indlela yokuchonga kunye nokunxibelelana ngebali lophawu lwakho
Ukuchonga kunye nokunxibelelana ngebali lophawu lwakho yinxalenye ebalulekileyo yokudala unxibelelwano lweemvakalelo kunye nabaphulaphuli ojolise kubo. Nanga amanye amanyathelo onokuwathatha ukuze uchonge kwaye unxibelelane nebali lophawu lwakho:
Qala ngokuthi "kutheni" - Kutheni uliqale ishishini lakho? Yeyiphi ingxaki ubuzama ukuyisombulula? Yintoni ekukhuthaza wena neqela lakho ukuba nenze le nto niyenzayo? Le yimibuzo yonke enokukunceda uchonge undoqo webali lophawu lwakho.
Chonga isindululo sakho sexabiso esisodwa - Yintoni eyenza imveliso okanye inkonzo yakho yahluke kwabo bakhuphisana nabo? Ziziphi iingenelo ezibonelela ngazo kubathengi? Olu lwazi lunokukunceda wenze ibali lebhrendi yakho ngendlela ehambelana nabaphulaphuli ojolise kubo.
Yenza ulwakhiwo olubalisayo-Wakuba uchonge undoqo webali lophawu lwakho, cinga ngendlela onokuthi unxibelelane ngayo ngendlela yokubalisa. Ngabaphi abalinganiswa okanye iimeko onokuzisebenzisa ukuhambisa umyalezo wakho? Yeyiphi i-arc yeemvakalelo onokuthi uyenze ukubandakanya abaphulaphuli bakho?
Sebenzisa izinto zokubalisa amabali-Kukho izinto ezininzi zokubalisa amabali onokuzisebenzisa ukwenza ibali lebhrendi yakho libandakanyeke ngakumbi, njengongquzulwano, isisombululo, kunye nophuhliso lomlinganiswa. Cinga ngendlela onokuthi uzibandakanye ngayo ezi zinto kumyalezo wophawu lwakho ukwenza unxibelelwano olunzulu lweemvakalelo kunye nabaphulaphuli ojolise kubo.
Ngena umbalisi. Exhobe ngamandla okubalisa kunye nobuchule bokuyila ibali eliya kuthimba iintliziyo neengqondo zabatyeleli, umbalisi wamabali wazimisela ukwenza unxibelelwano olungenakuze lutyeshelwe. Ngokwenza ibali elithetha ngeentlungu zondwendwe kunye neminqweno, umbalisi wamabali wakwazi ukwenza iqhina elihamba ngaphaya kweempawu kunye neenzuzo.
Kweli nqaku, siza kuphonononga indima ebalulekileyo yokubalisa amabali ekudaleni unxibelelwano oluqinileyo ngokweemvakalelo kunye nabatyeleli bephepha lokufika le-SaaS. Siza kuxoxa ngesayensi emva kokuba ukubalisa kwamabali kusebenza, sabelane ngemizekelo yeenkampani ze-SaaS ezisebenzise ukubalisa amabali ngempumelelo, kwaye sinikeze neengcebiso malunga nokuba ungabandakanya njani ukubaliswa kwamabali kumaphepha akho okufikela. Ke, hlala phantsi, ubambe ikomityi yekofu, kwaye masingene kwihlabathi lomlingo lokubalisa amabali kwi-SaaS!
Yintoni ukubaliswa kwamabali kwaye kutheni kubalulekile kwi-SaaS?
Ukubaliswa kwamabali bubuchule bokudlulisa umyalezo ngesakhiwo esibalisayo. thenga idatha yetelemarketing b Sisixhobo esinamandla esiye sasetyenziswa kangangeenkulungwane ukutsala abaphulaphuli kunye nokuhambisa ulwazi ngendlela enomdla. Kumxholo we-SaaS, ukubaliswa kwamabali kubandakanya ukusebenzisa ibali elinyanzelisayo ukunxibelelana nomyalezo we-brand, ixabiso kunye neenzuzo kubathengi abanokubakho.
Xa kuziwa kwi-SaaS, ukubaliswa kwamabali kubalulekile kuba kunokunceda ukudala uxhulumaniso lweemvakalelo phakathi kwe-brand kunye nabaphulaphuli ekujoliswe kubo. Kwimarike enabantu abaninzi, apho iinkampani ezininzi ze-SaaS zibonelela ngeemveliso kunye neenkonzo ezifanayo, ukubaliswa kwamabali kunokuba ngumahluko obeka uphawu ngaphandle. Ngokunxibelelana ngebali le-brand kunye nemilinganiselo, ukubaliswa kwamabali kunokunceda abathengi babone i-brand njengento engaphezulu nje komboneleli we-software - inokubenza bayibone njengeqabane, kunye nemilinganiselo ekwabelwana ngayo kunye nombono okwabelwana ngawo.
Ngaphezu koko, ukubalisa amabali kwi-SaaS kunokunceda ukwenza lula iikhonsepthi ezinzima kwaye zibenze banxibelelane ngakumbi nabathengi. Ngokuqulunqa iimpawu zemveliso kunye neenzuzo ngaphakathi komongo webali, abathengi banokuqonda ngcono indlela imveliso enokusombulula ngayo iingxaki zabo okanye ukuhlangabezana neemfuno zabo.
Isishwankathelo, ukubaliswa kwamabali yinxalenye ebalulekileyo yentengiso ye-SaaS kuba inokunceda ukudala unxibelelwano lweemvakalelo, ukwahlula uphawu kwimarike exineneyo, kunye nokwenza lula iikhonsepthi ezinzima kubathengi.
Inzululwazi emva kokuba ukubaliswa kwamabali kusebenza ukudala unxibelelwano lweemvakalelo
Ukubalisa amabali bekuyinxalenye ebalulekileyo yonxibelelwano lwabantu kangangamawaka eminyaka. Kodwa kuthekani ngamabali awenza asebenze kakhulu ekudaleni unxibelelwano lweemvakalelo?
Esinye isizathu kukuba amabali avula iindawo ezininzi zobuchopho, kuquka amaziko olwimi kunye ne-sensory cortex. Xa sisiva ibali, asivelisi amagama kuphela - sikwacingela imiboniso kunye nabalinganiswa ezingqondweni zethu, kwaye siziva iimvakalelo ezisekelwe kwinto eyenzekayo ebalini. Oku kuthetha ukuba amabali anamandla okusibandakanya kwinqanaba elinzulu kunolwazi oluthe ngqo okanye idatha.
Esinye isizathu sokubalisa amabali kukusebenza kukuba kubangela ukukhululwa kweehomoni ezithile, ezifana ne-cortisol kunye ne-oxytocin. I-Cortisol ikhutshwa ngenxa yoxinzelelo, kwaye isinceda sigxininise ingqalelo yethu kwaye sikhumbule ulwazi olubalulekileyo. I-Oxytocin, kwelinye icala, ngamanye amaxesha ibizwa ngokuba yi "hormone yokubambisana" kuba ikhutshwa xa siziva sithemba okanye sidibanisa nabanye. Ngokuqalisa ukukhutshwa kwezi hormone, ukubaliswa kwamabali kunokunceda ukudala imvakalelo yokuzibandakanya kunye nokunxibelelana ngokweemvakalelo phakathi kombali wamabali kunye nomphulaphuli.
Ukongezelela, amabali ahlala ekhumbuleka ngakumbi kunenkcazelo ecacileyo. Uphando luye lwabonisa ukuba kunokwenzeka ukuba sikhumbule ulwazi olunikezelwe kwifomathi yokubalisa, xa kuthelekiswa nolwazi olunikezelwe kwinqaku lembumbulu okanye kuluhlu. Oku kungenxa yokuba amabali anika umxholo kunye nentsingiselo kulwazi, okwenza kube lula kwiingqondo zethu ukuba ziqhube kwaye zikhumbule.
Isishwankathelo, ukubaliswa kwamabali kusebenza ukudala unxibelelwano lweemvakalelo kuba kubandakanya iindawo ezininzi zobuchopho, kubangela ukukhutshwa kwamahomoni athile, kwaye kwenza ulwazi lukhumbuleke ngakumbi. Ngokubandakanya ukubaliswa kwamabali kwintengiso ye-SaaS, iimveliso zinokungena kwezi zibonelelo kwaye zenze unxibelelwano olunzulu, olunentsingiselo ngakumbi nabathengi babo.
Imizekelo yeenkampani ze-SaaS ezisebenzise ukubalisa amabali ngokufanelekileyo
Iinkampani ezininzi ze-SaaS ziye zasebenzisa ukubaliswa kwamabali ngokufanelekileyo ukuze zidibanise nabaphulaphuli abajoliswe kuzo kwaye zihluke kukhuphiswano. Nantsi eminye imizekelo:
I-Slack-I-Slack yinkqubo yokuthumela imiyalezo yamaqela, kodwa ikwanebali lebhrendi elinyanzelisayo. Le nkampani yasekwa nguStewart Butterfield, owathi ekuqaleni wayila inkampani yokudlala. Xa oko kungasebenzi, yena neqela lakhe baye bazama ukwenza iSlack. Ibali lenkampani lonyamezelo kunye nokuguquguquka lihambelana nabathengi, kwaye umyalezo wayo wohlobo ugxile ekwenzeni umsebenzi ube lula kwaye wonwabe ngakumbi.
I-Dropbox-Ibali likaDropbox limalunga nokwenza lula indlela esisebenza ngayo kunye nokwabelana ngolwazi. Umsunguli wayo, uDrew Houston, weza nombono wenkampani xa wayekhungathekile ngenxa yokulinganiselwa kwezisombululo zokwabelana ngefayile ezikhoyo. Uphawu lweDropbox lugxininisa imbono "yokusebenza kunye yenziwe lula", ehambelana nabaphulaphuli ekujoliswe kubo kumashishini amancinci kunye namaqela.
I-HubSpot-I-HubSpot liqonga elizisebenzelayo lokuthengisa, kodwa umyalezo wayo wohlobo ugxile ekuncedeni amashishini akhule kwaye aphumelele. Abaseki benkampani, uBrian Halligan kunye noDharmesh Shah, baye bathetha malunga nomsebenzi wabo "wokwenza ihlabathi lingene ngakumbi", okubandakanya ukudala intengiso eluncedo kunye nolwazi, kunokuba iphazamise. Eli bali lokunceda amashishini aphumelele ngokuthengisa kwangaphakathi liye ladibana nabaphulaphuli ekujoliswe kubo beHubSpot kwaye lanceda inkampani ukuba ibe yinkokeli kushishino lwayo.
I-Basecamp-I-Basecamp sisixhobo solawulo lweprojekthi, kodwa ikwayaziwa ngenkcubeko yenkampani eyomeleleyo kunye nexabiso. Abaseki bale nkampani, uJason Fried noDavid Heinemeier Hansson, baye bathetha ngelizwi malunga nendlela yabo yokusebenza kunye nenkolelo yabo ekubalulekeni kokulingana kobomi bomsebenzi. Imiyalezo yohlobo lwe-Basecamp igxile ekudaleni indlela engcono yokusebenza, kugxininiswa kwintsebenziswano, unxibelelwano, kunye nokuguquguquka.
Isishwankathelo, ezi nkampani ze-SaaS zisebenzise ukubalisa amabali ngokufanelekileyo ngokwenza ibali lebhrendi elinyanzelisayo elihambelana nabaphulaphuli abajolise kubo. Ngokujolisa kuthumo lwabo, iinqobo ezisemgangathweni, kunye nendlela eyodwa yokusombulula iingxaki, ezi nkampani ziye zakwazi ukuzahlula kubakhuphisana kunye nokudala unxibelelwano olunzulu, olunentsingiselo ngakumbi nabathengi babo.
Indlela yokuchonga kunye nokunxibelelana ngebali lophawu lwakho
Ukuchonga kunye nokunxibelelana ngebali lophawu lwakho yinxalenye ebalulekileyo yokudala unxibelelwano lweemvakalelo kunye nabaphulaphuli ojolise kubo. Nanga amanye amanyathelo onokuwathatha ukuze uchonge kwaye unxibelelane nebali lophawu lwakho:
Qala ngokuthi "kutheni" - Kutheni uliqale ishishini lakho? Yeyiphi ingxaki ubuzama ukuyisombulula? Yintoni ekukhuthaza wena neqela lakho ukuba nenze le nto niyenzayo? Le yimibuzo yonke enokukunceda uchonge undoqo webali lophawu lwakho.
Chonga isindululo sakho sexabiso esisodwa - Yintoni eyenza imveliso okanye inkonzo yakho yahluke kwabo bakhuphisana nabo? Ziziphi iingenelo ezibonelela ngazo kubathengi? Olu lwazi lunokukunceda wenze ibali lebhrendi yakho ngendlela ehambelana nabaphulaphuli ojolise kubo.
Yenza ulwakhiwo olubalisayo-Wakuba uchonge undoqo webali lophawu lwakho, cinga ngendlela onokuthi unxibelelane ngayo ngendlela yokubalisa. Ngabaphi abalinganiswa okanye iimeko onokuzisebenzisa ukuhambisa umyalezo wakho? Yeyiphi i-arc yeemvakalelo onokuthi uyenze ukubandakanya abaphulaphuli bakho?
Sebenzisa izinto zokubalisa amabali-Kukho izinto ezininzi zokubalisa amabali onokuzisebenzisa ukwenza ibali lebhrendi yakho libandakanyeke ngakumbi, njengongquzulwano, isisombululo, kunye nophuhliso lomlinganiswa. Cinga ngendlela onokuthi uzibandakanye ngayo ezi zinto kumyalezo wophawu lwakho ukwenza unxibelelwano olunzulu lweemvakalelo kunye nabaphulaphuli ojolise kubo.