You probably have more than you expect
Posted: Mon Dec 23, 2024 10:20 am
Why should you care about inactive users?
inactive social media users
Some of the basic reasons why it is important to put this issue of inactive users on the table are:
A.-
If you haven't updated your email database in a while or haven't analyzed your followers, you'll notice that many of them haven't interacted with your brand for quite some time. If this is the case, your actions won't be having the impact you're looking for, probably because you're not targeting interested users.
B.- They are your asset
As a brand, you have implemented digital lead capture strategies, but at some point they buy email data became inactive users. You have invested time and resources in these subscribers . Why let them go? You must keep them coming back.
C.- You have nothing to lose but rather to gain
These inactive users are either between leaving your brand for good or re-engaging. Try to find ways to do this. When done right, these inactive users can bring good benefits to your brand in many different ways.
D.- It is a competitive advantage
Very few brands are working to reactivate users. Chances are, your competition isn't carrying out reactivation actions. For this reason, and because of the results they give, don't stop doing it. You'll get ahead of your competition and better optimize your digital platforms. Start a reactivation campaign without hesitation.
E.- Discover the causes to solve future errors
Knowing why users have become inactive can be pure gold. Knowing why they are no longer fans of your posts and do not interact with them can help you rectify past mistakes and improve in the future.
F.- Reactivating them is economical
You can wake up your inactive users through paid ads. However, you can also carry out effective actions at almost zero cost. For example, an email campaign. You will need a professional email marketing tool like MDirector to recognize inactive users and send them.
G.- You can automate your reactivation efforts
If you plan it well, you can automate sending processes for re-engaging leads. Be creative and schedule your messages through rule-based automation. If, for example, a user has not logged into your platform for a while, send an email. Or if a user has not opened your newsletters in a certain time, update your database and change their status to “ inactive user ”.
5 mistakes you make that make your users inactive
However, there are a number of dangerous mistakes that many brands tend to make and which cause some of the subscribers in their databases to become inactive. Here are 5 of the most common ones:
1.- Discounts are not valid for all users
newsletter discount example
Discounts are a very powerful way to re-engage users, but they don't always work. For example, you can't implement an email marketing campaign with a discount for purchases without having carefully studied it.
inactive social media users
Some of the basic reasons why it is important to put this issue of inactive users on the table are:
A.-
If you haven't updated your email database in a while or haven't analyzed your followers, you'll notice that many of them haven't interacted with your brand for quite some time. If this is the case, your actions won't be having the impact you're looking for, probably because you're not targeting interested users.
B.- They are your asset
As a brand, you have implemented digital lead capture strategies, but at some point they buy email data became inactive users. You have invested time and resources in these subscribers . Why let them go? You must keep them coming back.
C.- You have nothing to lose but rather to gain
These inactive users are either between leaving your brand for good or re-engaging. Try to find ways to do this. When done right, these inactive users can bring good benefits to your brand in many different ways.
D.- It is a competitive advantage
Very few brands are working to reactivate users. Chances are, your competition isn't carrying out reactivation actions. For this reason, and because of the results they give, don't stop doing it. You'll get ahead of your competition and better optimize your digital platforms. Start a reactivation campaign without hesitation.
E.- Discover the causes to solve future errors
Knowing why users have become inactive can be pure gold. Knowing why they are no longer fans of your posts and do not interact with them can help you rectify past mistakes and improve in the future.
F.- Reactivating them is economical
You can wake up your inactive users through paid ads. However, you can also carry out effective actions at almost zero cost. For example, an email campaign. You will need a professional email marketing tool like MDirector to recognize inactive users and send them.
G.- You can automate your reactivation efforts
If you plan it well, you can automate sending processes for re-engaging leads. Be creative and schedule your messages through rule-based automation. If, for example, a user has not logged into your platform for a while, send an email. Or if a user has not opened your newsletters in a certain time, update your database and change their status to “ inactive user ”.
5 mistakes you make that make your users inactive
However, there are a number of dangerous mistakes that many brands tend to make and which cause some of the subscribers in their databases to become inactive. Here are 5 of the most common ones:
1.- Discounts are not valid for all users
newsletter discount example
Discounts are a very powerful way to re-engage users, but they don't always work. For example, you can't implement an email marketing campaign with a discount for purchases without having carefully studied it.