As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few things if you’re planning to cut print from your plan. Marketing is a balancing act and knowing where to invest can either spell out success or failure for your strategy.
Who are you trying to reach?
Knowing your audience is a crucial aspect of deciding where you should invest your marketing budget. Do you cater to an older demographic that reads the newspaper instead of a Facebook feed? If so, choosing print advertising tunisia dial code may be a better option for you. Do your research after you’ve determined your target audience so you can figure out where your marketing efforts will have the most impact. Hint: according to the PEW Research Center, 48 percent of Americans 65 years and older get their news most often from print newspapers, while 50 percent of those ages 18 to 29 go online.
What are your customers saying?
When was the last time you had a meeting with staff who communicate with your customers? They are your best way to find out what your customers are saying about your marketing efforts. Maybe a few customers mentioned that they saw your ad on the back of the community bus, which is why they decided to visit, or they mentioned the Facebook ad you’ve been running. Listen to your customers, especially the new ones, to find out where they heard about your business and why they decided to visit.
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