Black Friday is not only a day of big discounts, but also an opportunity for e-commerce businesses to attract new customers and increase sales. In this article, we will look at aspects of preparation for Black Friday that will help businesses make the most of this event.
The Importance of Black Friday for E-Commerce
Black Friday is an anticipated day for both buyers and sellers. According thailand dialling code to research, the number of purchases on this day increases several times, which makes it possible to increase turnover and attract new customers. However, competition on this day also increases, and therefore it is necessary to prepare carefully.
But how do you know which channels are profitable? This is where Roistat's end-to-end analytics comes in . It helps track the entire customer journey from the first click on an ad to the purchase, helping to determine which traffic channels are actually working and generating income, and which are "draining" the budget.
Tips for preparation
Audience Analysis : Start by researching your target audience. Understanding their needs and preferences will help you create more personalized offers.
Develop Offers : Instead of standard discounts, think about creative promotions such as gift cards or personalized offers for repeat customers.
Optimization of advertising campaigns : With the help of the Roistat Advertising Optimizer, you can train automatic strategies in Yandex.Direct on real sales data. This will allow you to focus on profitable advertising campaigns and increase the return on investment.
Email Segmentation : Divide your customer base into segments and send personalized emails to each of them. This will increase the chances of successful sales.
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