Instead, consider how the strategy
Posted: Mon Dec 23, 2024 9:31 am
“More is not always better,” Nell says.Support your pitch with dataIt’s not enough to propose an idea based on a hunch. Leadership isn’t interested in what you think will work, but more what is likely to work.Both Mark Schaefer and Brooke Sellas, who co-host The Marketing Companion podcast, say having data to back up your proposal can go a long way.Having data to back up your proposal can go a long way, says @BrookeSellas & @markwschaefer via @cmicontent. #buyinShare on XGoing for a tactic you heard about once in a webinar or article isn’t enough, Mark says.
will impact your business. Following trends just puts you in taiwan contact number line with everyone else. Instead, tune into your market. Find out what your customers are asking for and understand where they get their information. This data will be more helpful in determining the most valuable content you can create.Brooke suggests that using tools like artificial intelligence and social listening can help you learn what kind of content will be successful. Then, you can go confidently into a meeting saying you have a data-backed proposal rather than one based on instinct.
Andy Crestodina, co-founder of Orbit Media, says competitor data can serve you well in these buy-in meetings. Your leadership can end up essentially getting FOMO (fear of missing out) when they see competitors are ranking for terms they’re not ranking for or have a massive email list your brand doesn’t have.HANDPICKED RELATED CONTENT:Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]A Small Amount of Data Can Do It for BB PersonalizationSpeak to the greater strategyDon’t pitch an idea that falls into the trap of being a “random act of content,” says marketing strategist, speaker, and writer Kerry O’Shea Gorgone.
will impact your business. Following trends just puts you in taiwan contact number line with everyone else. Instead, tune into your market. Find out what your customers are asking for and understand where they get their information. This data will be more helpful in determining the most valuable content you can create.Brooke suggests that using tools like artificial intelligence and social listening can help you learn what kind of content will be successful. Then, you can go confidently into a meeting saying you have a data-backed proposal rather than one based on instinct.
Andy Crestodina, co-founder of Orbit Media, says competitor data can serve you well in these buy-in meetings. Your leadership can end up essentially getting FOMO (fear of missing out) when they see competitors are ranking for terms they’re not ranking for or have a massive email list your brand doesn’t have.HANDPICKED RELATED CONTENT:Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]A Small Amount of Data Can Do It for BB PersonalizationSpeak to the greater strategyDon’t pitch an idea that falls into the trap of being a “random act of content,” says marketing strategist, speaker, and writer Kerry O’Shea Gorgone.