Convert prospects into clients through retargeting campaigns .
Posted: Mon Dec 23, 2024 9:00 am
In addition, every time you send an email or newsletter, the HTML will include a code that will allow you to identify that user through cookies in order to have a new way to ensure that your message reaches all your customers.
With a simple interface, you can upload different creative formats and reach your customers through programmatic buying on the web and mobile. Take advantage of the power of multichannel advertising by ensuring that even users who don't open your emails receive your communications while they browse.
You will be able to make decisions and optimize based on results with the advanced reporting business phone number database that you will obtain with all the information about your campaign .
How does retargeting work?
create retargeting campaign
The user must copy a piece of JavaScript code called a “ Pixel ” and paste it between the “<a This tag allows RTB MDirector to track anonymous visitor data. For example, which pages a user has visited and how much time they have spent on the site.
This data is used to create audience segments and show retargeting ads to your potential customers while they are visiting other sites . If you wish, you can select the segments automatically created by RTB MDirector.
When you sign up, MDirector will collect your audience, i.e. the set of people who visit your site, by inserting pixels in the landing pages you design with Landing Optimizer as well as in your email messages. This pixel will set a cookie in the browser of visitors who have browsed your site so that you can later distribute targeted ads to them.
Create retargeting campaign with MDirector
Balance recharge
The first thing you'll come across when creating a retargeting campaign is the wallet. For your display campaigns to work, you need to have a balance.
The first time you log in to CRM Retargeting and top up your balance, a “ virtual wallet ” will be created with your balance. The cost of the campaigns will be deducted from this wallet, which is called the CRM Retargeting wallet.
As your account is consumed, you will receive notifications to recharge it. From the CRM Retargeting panel, you will always have information about the balance available in your wallet.
1.- Configuration
Campaign setup
To start creating a retargeting campaign, you need to give the campaign a name : this name must be easily identifiable.
The next step is to set your start date: You can specify “Immediately” for the start of the campaign. By clicking “Custom” you can select a later date for the campaign to start and an end date for the campaign.
In addition to defining the start and end date of the campaign, you can also specify the start and end time.
Set your daily budget to determine your weekly budget based on your page traffic and the maximum you are willing to spend on your bid.
2.- Advertisements
CRM Retargeting Ads
Add ads to your campaign. You can add ads to the web in general. However, it is important to keep in mind the creative guidelines for your ads.
3.- Audience
hearing step 3
The next step in creating a retargeting campaign is to select the target audience to whom your campaign is directed. Creating audience segments is the first step in setting up a retargeting campaign. You can create them yourself or select the ones that MDirector creates automatically.
Option 1.- If you want to create them yourself, follow these steps:
The first step is to create segments. Do you know how to use pixels to segment visitors or track conversions? Pixels are pieces of Javascript code that can be inserted into websites, mobile apps, or emails to create a set of users (or “ segments ”). Thanks to this, it is possible to distribute different ads and messages to different users.
With a simple interface, you can upload different creative formats and reach your customers through programmatic buying on the web and mobile. Take advantage of the power of multichannel advertising by ensuring that even users who don't open your emails receive your communications while they browse.
You will be able to make decisions and optimize based on results with the advanced reporting business phone number database that you will obtain with all the information about your campaign .
How does retargeting work?
create retargeting campaign
The user must copy a piece of JavaScript code called a “ Pixel ” and paste it between the “<a This tag allows RTB MDirector to track anonymous visitor data. For example, which pages a user has visited and how much time they have spent on the site.
This data is used to create audience segments and show retargeting ads to your potential customers while they are visiting other sites . If you wish, you can select the segments automatically created by RTB MDirector.
When you sign up, MDirector will collect your audience, i.e. the set of people who visit your site, by inserting pixels in the landing pages you design with Landing Optimizer as well as in your email messages. This pixel will set a cookie in the browser of visitors who have browsed your site so that you can later distribute targeted ads to them.
Create retargeting campaign with MDirector
Balance recharge
The first thing you'll come across when creating a retargeting campaign is the wallet. For your display campaigns to work, you need to have a balance.
The first time you log in to CRM Retargeting and top up your balance, a “ virtual wallet ” will be created with your balance. The cost of the campaigns will be deducted from this wallet, which is called the CRM Retargeting wallet.
As your account is consumed, you will receive notifications to recharge it. From the CRM Retargeting panel, you will always have information about the balance available in your wallet.
1.- Configuration
Campaign setup
To start creating a retargeting campaign, you need to give the campaign a name : this name must be easily identifiable.
The next step is to set your start date: You can specify “Immediately” for the start of the campaign. By clicking “Custom” you can select a later date for the campaign to start and an end date for the campaign.
In addition to defining the start and end date of the campaign, you can also specify the start and end time.
Set your daily budget to determine your weekly budget based on your page traffic and the maximum you are willing to spend on your bid.
2.- Advertisements
CRM Retargeting Ads
Add ads to your campaign. You can add ads to the web in general. However, it is important to keep in mind the creative guidelines for your ads.
3.- Audience
hearing step 3
The next step in creating a retargeting campaign is to select the target audience to whom your campaign is directed. Creating audience segments is the first step in setting up a retargeting campaign. You can create them yourself or select the ones that MDirector creates automatically.
Option 1.- If you want to create them yourself, follow these steps:
The first step is to create segments. Do you know how to use pixels to segment visitors or track conversions? Pixels are pieces of Javascript code that can be inserted into websites, mobile apps, or emails to create a set of users (or “ segments ”). Thanks to this, it is possible to distribute different ads and messages to different users.