In mid-April, only % felt
Posted: Mon Dec 23, 2024 8:51 am
The quote in the (lengthy) headline comes from FIPP President and CEO James Hewes in a report – Publishing During a Pandemic: Mapping a Path Through the COVID- Crisis.What makes this strange time both an opportunity and a challenge for publishers, the article says, is that consumers are hungry for more content as stay-at-home precautions carry on, especially content that speaks to their passions.The article cites a study by global media and marketing company Mindshare that found that % of American consumers surveyed said that by the end of April they had run out of media content to watch, read, or listen to.
that way (and % at the end of March).% of U.S. consumers surveyed switzerland email address ran out of media content to consume by end of April, according to @mindshare_usa via @cmicontent. #research #WeeklyWrapShare on XIf that trend holds, we’ll run into the end of all content by the end of June. (Imagine me saying that with tongue firmly planted in cheek.)No one is running out of content. But, anecdotally, a lot of people feel we are running low.
I’ve seen so many social media posts about finishing Netflix, having seen #alltheshows, panicking over what to binge now, or desiring to read something that’s not about the top album covers or how to make homemade sourdough bread.People seem hungry for good content. Perhaps there is an opportunity. Listen to this fresh-take segment to hear what this all could mean for brands.HANDPICKED RELATED CONTENT: Content Marketing Can Do More Than Survive in the New WorldThis week’s person making a difference in content: Jessica Hodkinson (:)My guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe.
that way (and % at the end of March).% of U.S. consumers surveyed switzerland email address ran out of media content to consume by end of April, according to @mindshare_usa via @cmicontent. #research #WeeklyWrapShare on XIf that trend holds, we’ll run into the end of all content by the end of June. (Imagine me saying that with tongue firmly planted in cheek.)No one is running out of content. But, anecdotally, a lot of people feel we are running low.
I’ve seen so many social media posts about finishing Netflix, having seen #alltheshows, panicking over what to binge now, or desiring to read something that’s not about the top album covers or how to make homemade sourdough bread.People seem hungry for good content. Perhaps there is an opportunity. Listen to this fresh-take segment to hear what this all could mean for brands.HANDPICKED RELATED CONTENT: Content Marketing Can Do More Than Survive in the New WorldThis week’s person making a difference in content: Jessica Hodkinson (:)My guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe.