How to Stop Creating Content

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But your audiences aren’t always thinking about themselves. They want to see more than one type of person or voice in your content. A consumer survey by Google and The Female Quotient revealed that % of all respondents took some action after seeing an ad they considered to be diverse or inclusive.% of consumers took an action after seeing an ad they considered to be diverse or inclusive. @ThinkWithGoogle @femalequotient @ipsos via @cmicontent. #diversity #inclusionShare on XWith some segments of consumers, that percentage was higher: millennials (%), blacks (%), Latinos (%), and LGBTQ community (%).

“We found that highly relevant ads go beyond winking and recognizing taiwan mobile numbers diversity and inclusion … These ads enhance brand perception, increase brand effectiveness, and significantly lift purchase intent and loyalty,” Carlos Santiago, co-founder of Alliance for Inclusive and Multicultural Marketing, says in the report.As Michael P. Krone explains in his oft-quoted piece, Diversity Marketing & Cultural Awareness:If your customers are different than you and they feel unrecognized, you will begin to lose them.If your customers are different than you and they feel unrecognized, you will begin to lose them, says #MichaelKrone #DiversityShare on XHANDPICKED RELATED CONTENT: That Disappoints Your AudienceDiversity and inclusion are not synonymousRita Mitjans, ADP’s chief diversity and social responsibility officer, says: “Diversity is the ‘what’; inclusion is the ‘how’.

”#Diversity is the what. #Inclusion is the how, says @ADP chief diversity & social responsibility officer via @cmicontent.Share on XShe continues: “Diversity focuses on the makeup of your workforce — demographics such as gender, race/ethnicity, age, sexual orientation, veteran status, just to name a few, and inclusion is a measure of culture that enables diversity to thrive. Inclusion requires that everyone’s contributions be valued.”Read Rita’s quote again and substitute “audience” for “workforce.” Then ask whether your content marketing demonstrates that your brand not only sees the importance of diversity but embraces inclusion?Salesforce is a great example.