Using lead nurturing as one of the marketing

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In this way, through automation, users who carry out the actions that you have established as a company will become part of your contact list. You can use these lists depending on the campaigns you deem appropriate.

It is important that the notifications you send are as human as possible. This means that it is business mailing list denmark important that automated messages are personalized for different types of users.

A OneSpot study indicates that consumers are more likely to make a purchase if the brand personalizes the products:

78% admit that providing relevant content increases purchase intent.
50% of users say they would be willing to pay more if content was individually personalized.
But not only notifications, your responses to your users should also be personalized. If your messages have to have a human touch, you should use clever and personalized responses rather than flat and common ones. This will make it easier for you to retain your users.

If this is not the case, you will lose value for your interested contacts. Despite automation, you should not make the mistake of creating robotic messages. Users must perceive that they are not being spoken to by a robot. Only in this way will your strategy be able to work .

3.- Lead nurturing
Lead nurturing

automation strategies to build loyalty is a great option.

This process is also known as lead nurturing. It is used to get leads to become customers. It is very useful to contact your users via email with automated messages in order to move them forward in the purchasing process.

To do this, it is essential that the content of the email has value and interests the user. In addition, it is essential that it relates to the purchasing process your user is in at that moment. It is important to know where your customer is in order to know what information you should provide at each moment. Only in this way will you be effective.

4.- Lead scoring


The fourth key to marketing automation strategies for building loyalty is Lead Scoring. This technique is also known as user evaluation. As its name suggests, it serves to evaluate the user through automated processes.

As a company, you must establish criteria to evaluate your users. This evaluation will allow you to know their degree of proximity to your company.

This way, you can determine more precisely what strategy you should use with each user. What type of information you should send them. If the messages are appropriate for each user, it is easier for them to become loyal to your brand.

5.- Marketing automation tools
Marketing automation tools

A marketing automation platform is a necessary tool for capturing leads and segmenting them during the purchasing process. It will also help you retain customers as it also works in the post-sale stage.

With a marketing automation platform like MDirector, you will achieve 100% effective communication between sales and marketing teams. And to achieve this precision, this communication takes place on all the channels where your target audience is present.

This way, you will ensure that your message is delivered to the right person at the key moment in their purchasing process. Never before or after. That will be one of the keys to its effectiveness.

6.- Keep the CRM clean
marketing automation platform

CRM or Customer Relationship Management is the acronym that refers to the platform that has the capacity to record and organize the contact and relationship between a customer and the company. It will help you manage your interactions with users.