Email marketing in Latin America continues to grow thanks to transactional mailing
Posted: Wed Dec 04, 2024 3:39 am
Email marketing in Latin America continues to grow thanks to transactional mailing
Long live Latin America! In recent times, the Latin American market has been betting on modernization and using processes combined with email that make life and work flows easier in companies.
Email marketing in Latin America, on the rise
The reality is that every day, companies in Latin America (and, well, in the world) are faced with an endless number of needs where they spend money, time and effort that seem to never end. A good example is the printing of invoices and their distribution via postal mail, when they could save all that if they would just digitally transform their systems.
In this process, especially in service companies, those who have opted for transformation know well the potential and relief that transactional email marketing can represent.
As we already mentioned, email marketing in Latin America has grown and has known (and wanted) to implement transactional services as the basis of its needs.
For example, in Argentina, a new regulation was recently announced urging banks and service companies to send account summaries by email starting in November 2016 ; in Mexico and Ecuador, this regulation has already existed and has been in effect since 2014 and 2009, respectively.
The advantages of transactional email marketing
In any case, it is not a matter of fashion, but rather the adoption vp compliance email lists of a mechanism that makes a difference. For email marketing in Latin America, using transactional email means adopting a channel that allows the mechanical delivery (according to the user's request and need) of the entire range of documents or information that may be needed for different purposes, such as invoices, policies, summaries, among others.
The fact that countries such as Argentina are introducing regulations in favour of transactional mailing is only the result of the slow but sure development process of email marketing in Latin America.
And of course, there are many advantages to all this:
The (almost) immediate arrival of this type of emails to your inbox
Confidentiality and security through the SSL protocols with which they are -must be- sent.
Sending attachments
The possibility of measuring results in reports and graphs
As we already mentioned, the savings in time and money for users and companies.
Long live Latin America! In recent times, the Latin American market has been betting on modernization and using processes combined with email that make life and work flows easier in companies.
Email marketing in Latin America, on the rise
The reality is that every day, companies in Latin America (and, well, in the world) are faced with an endless number of needs where they spend money, time and effort that seem to never end. A good example is the printing of invoices and their distribution via postal mail, when they could save all that if they would just digitally transform their systems.
In this process, especially in service companies, those who have opted for transformation know well the potential and relief that transactional email marketing can represent.
As we already mentioned, email marketing in Latin America has grown and has known (and wanted) to implement transactional services as the basis of its needs.
For example, in Argentina, a new regulation was recently announced urging banks and service companies to send account summaries by email starting in November 2016 ; in Mexico and Ecuador, this regulation has already existed and has been in effect since 2014 and 2009, respectively.
The advantages of transactional email marketing
In any case, it is not a matter of fashion, but rather the adoption vp compliance email lists of a mechanism that makes a difference. For email marketing in Latin America, using transactional email means adopting a channel that allows the mechanical delivery (according to the user's request and need) of the entire range of documents or information that may be needed for different purposes, such as invoices, policies, summaries, among others.
The fact that countries such as Argentina are introducing regulations in favour of transactional mailing is only the result of the slow but sure development process of email marketing in Latin America.
And of course, there are many advantages to all this:
The (almost) immediate arrival of this type of emails to your inbox
Confidentiality and security through the SSL protocols with which they are -must be- sent.
Sending attachments
The possibility of measuring results in reports and graphs
As we already mentioned, the savings in time and money for users and companies.