What type of form to choose to capture leads

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Article updated 3 years ago by NewsMDirector
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Lead capture forms are the tool you need to capture your potential customers.

You see, creating a powerful landing page with a call to action that will leave no one indifferent is the first step to converting a visitor into a lead. However, lead capture forms are the barrier that these visitors must overcome in order to become leads you can work with.

With the right tactics, you can create forms that not only alleviate common concerns of your audience, but you can actually build relationships with them, generate interest in your products and services, make sales, and best of all, business email database build customer loyalty . Regardless of whether the direct purpose of lead capture forms is precisely to collect data from users.

Two of the elements that are often overlooked are as follows.

Lead capture forms must appeal to emotions to increase the likelihood of capture.
On the other hand, it is important not to pressure the user to obtain their data, and even less so to make sales.
TABLE OF CONTENTS
Tips for creating the best lead capture forms
1.- Make sure your forms don't look like forms
2.- Reduce cognitive load by using selectable elements
3.- Go for informal appearances
4.- Form + personalized recommendation
5.- Take care of the small design details
6.- Give something before asking
7.- Use motivation to your advantage
8.- Learn to optimize each element
9.- How to encourage the user to continue responding?
How and where to place the forms
Tips for creating the best lead capture forms
Good lead capture forms should focus on giving users the opportunity to interact with the brand. To do this, there are some recommendations that will help you create more subtle, friendly and less intrusive forms.

Analyzing the best examples is one of the best ways to learn what to do and what not to do. Let's get to it.

1.- Make sure your forms don't look like forms