6 successful practices for DIGITAL MARKETING – SOCIAL MEDIA – COMMUNITY MANAGER (includes infographic)
Posted: Mon Dec 23, 2024 6:55 am
I share with you this guide of successful practices.
1. Increased consumption of phone number library social media content
The number of social media users is projected to grow by 17% or 285 million.
The addition of new users is great news for B2B marketers because their ability to build brand awareness depends on the continued arrival of new users.
Many brands will increase their social media spending beyond last year's investment.
Online retailers are likely to allocate 20.9% of their marketing budget to social promotions.
2. Customer experience
Marketing plans are typically built around customer experience (CX), and it will remain the focus of most B2B marketers.
McKinsey statistics indicate that B2C companies have a customer experience rating of 65%, while it is 50% for the B2B industry.
This year, B2B marketers are more likely to improve customer experience across the sales funnel.
48% of content is consumed via smartphones, prompting marketers to optimize this touchpoint in favor of compact gadgets so that quality content will help conversion.
3. Interactive Content
• B2C marketers enrich their landing pages with quality content and images that are highly engaging. On the other hand, B2B companies are equally increasing design and content to boost conversion.
71% of marketers make the best use of visual bits on social media to execute successful marketing plans. Using social listening tools will help identify the right circumstances to distribute content and attract prospects.
4. Prioritize qualifying leads
60% of companies fail to convert social media activities into ROI.
65% of marketers use listening tools that are integrated into the social media network
2017 has seen a significant leap in businesses using advanced analytics to gain sharper data insights to develop a more accurate marketing strategy.
5. Innovation in social media advertising
Social media is no longer the focus for publishing content for target groups. More attention is paid to making ads stand out and evoke consumer attention.
1. Increased consumption of phone number library social media content
The number of social media users is projected to grow by 17% or 285 million.
The addition of new users is great news for B2B marketers because their ability to build brand awareness depends on the continued arrival of new users.
Many brands will increase their social media spending beyond last year's investment.
Online retailers are likely to allocate 20.9% of their marketing budget to social promotions.
2. Customer experience
Marketing plans are typically built around customer experience (CX), and it will remain the focus of most B2B marketers.
McKinsey statistics indicate that B2C companies have a customer experience rating of 65%, while it is 50% for the B2B industry.
This year, B2B marketers are more likely to improve customer experience across the sales funnel.
48% of content is consumed via smartphones, prompting marketers to optimize this touchpoint in favor of compact gadgets so that quality content will help conversion.
3. Interactive Content
• B2C marketers enrich their landing pages with quality content and images that are highly engaging. On the other hand, B2B companies are equally increasing design and content to boost conversion.
71% of marketers make the best use of visual bits on social media to execute successful marketing plans. Using social listening tools will help identify the right circumstances to distribute content and attract prospects.
4. Prioritize qualifying leads
60% of companies fail to convert social media activities into ROI.
65% of marketers use listening tools that are integrated into the social media network
2017 has seen a significant leap in businesses using advanced analytics to gain sharper data insights to develop a more accurate marketing strategy.
5. Innovation in social media advertising
Social media is no longer the focus for publishing content for target groups. More attention is paid to making ads stand out and evoke consumer attention.