good time to give a small discount

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However, in no case is it about making another sale. It must be made clear that it is a way of collecting customer satisfaction. Customers may feel useful or grateful if the company consults them, but not if they take advantage of it to continue selling. The brand image also depends on the trust that users place in it.

5.- Fidelity
E-commerce companies need to take care of their customers, who have the option of buying from competitors, as it is just a click away.

For this reason, some companies include transactional emails with discount coupons for the next purchase. A nice touch from the company is to deliver it as a reward for loyalty, after making the second order, or as a gift, on Mother's Day or the user's birthday.

Brands can do this with a loyal customer who, for example, has not made a purchase for some time. business email address list denmark E-commerce companies cannot ignore these customers. Transactional emails can also take into account the users' past actions in an attempt to regain their interest and commitment.

6.- Cart abandonment
As mentioned in other posts, contacting the buyer after he abandons the purchase is essential. According to a study by Baymard Institute , the percentage of abandoned carts exceeds 65%.

The same study determines that this abandonment is largely due to the cost of shipping costs or difficulties encountered in the purchasing process.

E-commerce sites should have a specific transactional email to resolve this situation. It is recommended to wait a while, up to 24 hours, before sending the email. In it, you should attach a photo of the abandoned items and a direct link to the last step of the purchase.

The user should have all the detailed information so that he or she does not waste time looking for the price of the items and shipping costs, among others. It is also a , perhaps for the first purchase.

Ultimately, it's all about regaining customer interest so that they regain their intention to buy. Don't know how? Take advantage of a professional email marketing platform like MDirector that will help you generate the best transactional emails for your ecommerce.