What is Trigger Marketing and when can we apply it?

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Article updated 7 months ago by NewsMDirector
Trigger Marketing

Do you know what Trigger Marketing is ?

A constant challenge for all those who work with communication and marketing is not only to reach the audience, but also to achieve an impact on the recipient. Trigger Marketing can achieve this.

While marketers have traditionally focused on getting the right message to the right person, business contact number list it is becoming increasingly important to get the message across at the right time as well. But for your marketing message to be properly timed, you need to understand the customer’s situation and be able to translate that understanding into the right response. This is where trigger marketing comes in.

When the goal is to generate conversions and increase sales, the marketing actions that are developed are extremely important. The objective? Directing the offer to the customer at the right time, in the right place.

The challenge of trigger marketing is management, implementation and the know-how required to put it into practice. In addition, time, knowledge, technological solutions and access to user data must also be taken into account. The most important thing is to guarantee quality throughout the process of targeting, data, implementation and monitoring. Only in this way will you be able to reach customers at the right time, improve impact and increase ROI.

TABLE OF CONTENTS
What is Trigger Marketing?
Types of Trigger Marketing
How to implement trigger marketing campaigns
1.- Identify the relevant triggers
2.- Monitor the triggers
3.- How to respond to these triggers?
4.- Test and redefine your strategy
Trigger Marketing Changing corporate culture
What is Trigger Marketing?
Trigger Marketing

Trigger marketing is a strategy based on sending messages or notifications at a specific time in response to a specific event. For this reason, it is sometimes also called event-based marketing.

Different user actions trigger different messages with personalization as the main objective . The goal is to reach the customer at the perfect time to ensure your presence and increase the probability of conversion.