But what formats work for testimonial landing pages?
Posted: Mon Dec 23, 2024 5:07 am
Here are the top seven reasons why you should use testimonial landing pages:
Testimonials create emotional appeal for brands and help convey the message better.
The brands that inspire the most and generate the most emotions get three times more engagement than the brands that connect the least emotionally with their audience. In addition, the brands that manage to differentiate british telegram themselves in this sense get their customers to use word of mouth.
Testimonials instantly increase sales due to their persuasive power.
90 % of those who remember reading an online review say that positive testimonials influence their purchasing decisions.
85 % of consumers say they read up to 10 reviews before they feel they can trust a business.
35 % of consumers say they regularly read testimonials to determine if a local business is trustworthy.
50 or more reviews per product can mean a 4.6% increase in conversion rates.
Testimonials help facilitate word-of-mouth promotion by increasing trust and encouraging other potential consumers.
More than 50% are likely to make a referral if they receive a direct incentive, social recognition or access to exclusive loyalty programs in return.
88 % of people trust online reviews written by other consumers. Just as much as they would trust a friend's recommendation.
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Marketers know their value and use testimonials frequently.
65 % of senior marketing executives believe visual content is vital to communicating their brand story.
In addition, 51.9% point out that if the testimonials are in video format, they obtain a better ROI.
Customer testimonials and case studies are the most effective content marketing tactics, according to 89% of marketers .
Customer testimonials lead the ranking of effectiveness in terms of content marketing strategy in 89% of cases .
Video testimonials help boost email marketing conversions.
Using the term “ video ” in an email subject line increases open rates by 19% , increases click-through rates by 65%, and reduces unsubscribes by 26%.
Photo and video testimonials increase social media engagement.
Visual content is 40 times more likely to be shared on social media than any other type of content.
Video posts attract three times as many inbound links as text posts.
Video testimonials create more impactful landing pages.
Using videos on testimonial landing pages increases conversions by 86% .
Testimonial landing pages to inspire you
Given the potential of online reviews, all you have to do is get started.
One of the most difficult goals for any brand to achieve is to gain the trust of its customers. And, of course, of potential leads. Therefore, if you get them to talk about you, you will have gained a lot of ground. But if you also get landing pages with positive testimonials, your brand's positioning will potentially improve.
These are some of the best examples.
1.- Landing page + compilation of hashtags with real cases
One of the best testimonial landing pages comes from the cosmetics brand NYX.
The brand not only creates a section to share customer testimonials, but thanks to the creation of a hashtag, it also collects the real results of the use of its products by real consumers. In other words, the user directly sees how the brand's items look after use.
2.- Testimonials as the central axis of a website
Testimonials create emotional appeal for brands and help convey the message better.
The brands that inspire the most and generate the most emotions get three times more engagement than the brands that connect the least emotionally with their audience. In addition, the brands that manage to differentiate british telegram themselves in this sense get their customers to use word of mouth.
Testimonials instantly increase sales due to their persuasive power.
90 % of those who remember reading an online review say that positive testimonials influence their purchasing decisions.
85 % of consumers say they read up to 10 reviews before they feel they can trust a business.
35 % of consumers say they regularly read testimonials to determine if a local business is trustworthy.
50 or more reviews per product can mean a 4.6% increase in conversion rates.
Testimonials help facilitate word-of-mouth promotion by increasing trust and encouraging other potential consumers.
More than 50% are likely to make a referral if they receive a direct incentive, social recognition or access to exclusive loyalty programs in return.
88 % of people trust online reviews written by other consumers. Just as much as they would trust a friend's recommendation.
[bannerHero]
Marketers know their value and use testimonials frequently.
65 % of senior marketing executives believe visual content is vital to communicating their brand story.
In addition, 51.9% point out that if the testimonials are in video format, they obtain a better ROI.
Customer testimonials and case studies are the most effective content marketing tactics, according to 89% of marketers .
Customer testimonials lead the ranking of effectiveness in terms of content marketing strategy in 89% of cases .
Video testimonials help boost email marketing conversions.
Using the term “ video ” in an email subject line increases open rates by 19% , increases click-through rates by 65%, and reduces unsubscribes by 26%.
Photo and video testimonials increase social media engagement.
Visual content is 40 times more likely to be shared on social media than any other type of content.
Video posts attract three times as many inbound links as text posts.
Video testimonials create more impactful landing pages.
Using videos on testimonial landing pages increases conversions by 86% .
Testimonial landing pages to inspire you
Given the potential of online reviews, all you have to do is get started.
One of the most difficult goals for any brand to achieve is to gain the trust of its customers. And, of course, of potential leads. Therefore, if you get them to talk about you, you will have gained a lot of ground. But if you also get landing pages with positive testimonials, your brand's positioning will potentially improve.
These are some of the best examples.
1.- Landing page + compilation of hashtags with real cases
One of the best testimonial landing pages comes from the cosmetics brand NYX.
The brand not only creates a section to share customer testimonials, but thanks to the creation of a hashtag, it also collects the real results of the use of its products by real consumers. In other words, the user directly sees how the brand's items look after use.
2.- Testimonials as the central axis of a website