But Scaling Content Marketing By Simply Adding More – Technology, People, Processes – Doesn’t Work. Scaling Requires Evolving To Add Value Faster Than We Take On New Costs.scaling #contentmarketing By Adding More Doesn’t Work, Says @robert_rose Via @cmicontent. #weeklywrapshare On Xthose Two Questions I Get Asked Are Backward. Instead Of Asking How To Measure To Justify Scaling To Meet Content Marketing Goals, You Should Ask Yourself How You Plan To Scale Your Goals To Justify What You Will Measure.handpicked Related Content:content + Technology: Things To Learn As You Move Into Future-proofing Your Enterprise From Content Tech Debthow To Measure Your Content Marketing Effectivenessthis Week’s Person Making A Difference In Content: Kate O’neill (:)my Guest This Week Is Kate O’neill, Founder And Ceo Of Ko Insights, A Strategic Consultancy Committed To Improving Human Experience At Scale.
She Wrote A Book Called Tech Humanist: How You Can Make sweden whatsapp Technology Better For Business And Better For Humans, And She Hosts The Tech Humanist Show.kate Is An Expert In Data-based Business Models, Integrated Experience Strategy, And Human-centricThe Past Years, She’s Led Innovations Across Technology, Marketing, And Operations In Category-defining Companies Such As Netflix, Where She Created The First Content Management Role And Helped Implement Innovative Dynamic E-commerce Practices That Became Industry Standard.here’s A Peek At What Kate Had To Say In Our Fascinating Conversation About Humanizing Technology:once We Start To Get A Cleaner Picture Of Just How Much Data Is Being Collected And How Much Is At Risk … I Think The Discussion Changes.
And The Public Is Starting To Catch Up.”as We Get A Cleaner Picture Of How Much Data Is Collected And At Risk, The Discussion On Humanizing Tech Changes, Says @kateo Via @cmicontent. #weeklywrapshare On Xlisten In, Then Learn More About Kate:connect With Her On Twitter.listen To The Tech Humanist Show.visit Her Website.one Content Marketing Idea You Can Use (:)the One Article I’d Love For You To Revisit This Week Is What To Consider When It’s Time For New Marketing Technology.