Automated emails can guide potential customers through their journey. They will start out as a curious website visitor, but timely emails can turn them into a loyal buyer. This could mean nudging them with a product recommendation or giving them a final push to complete a purchase. You don’t have to do any of this manually—automation can send these alerts at expected points in the customer journey. Collects valuable data insights for further marketing Your automation tools will also give you insight into how people interact with your emails, typically including whether they open your
These types of insights are marketing gold, and you can use this data to improve future campaigns and adjust your messaging. How to create an automated email marketing workflow Now that you understand why automated email marketing is so useful, you’re probably dying to set it up. This step-by-step guide has you covered. Choose the right email marketing platform First, you need a solid email marketing platform to run your automated workflows.
