How to personalize at scale without pitch slapping (Email and LinkedIn)
Posted: Wed Dec 04, 2024 3:22 am
You need personalization that is relevant, resonates, and is scaleable.
So, in this article you’ll get:
Traditional messages + how you can improve them
Lead gen tactics that add relevancy to your message
Personalization tactics that you can use at scale
Examples of how to make your transitions between channels as smooth as butter
An extra personalization and relevancy example in action, just for you
Basically, a fully packed tool box for your personalization.
What should a personalized message look like?
If you’ve been on LinkedIn for a while you’ve probably received lots of these messages:
bad linkedin outreach example
These are the classic messages where someone adds you on LinkedIn and immediately goes in for a pitch or for a thread of messages leading up to the pitch (AKA a pitch slap).
On the other hand, we have a very basic approach to personalization, such as this:
personalized linkedin outreach
They are personalized messages (and even use some good targeting tactics) but they are missing one key thing – a point that resonates.
None of us are immune to this, and prospecting – especially when social armenia phone number list selling is involved – can be really hard, which leads us to the next question:
How to change this?
So how do you create a hyper-personalized LinkedIn message or email that your leads like reading?
The key is:
Be relevant
Use the right tone + language that resonates
Start a friendly conversation
Check out this example:
hyper-personalized linkedin message
It’s a super casual message that seems like he is talking to a friend instead of a prospect, he did some research on the lead and lemlist, and he asked a question related to a problem he can solve.
But here’s the real question—how do you make your LinkedIn outreach scalable?
Step 1: Reach out only to the right leads
Reaching out to a smaller number of leads with more personalization will get you better leads that will convert and stay. But by properly segmenting and niche targeting your leads you’re also setting yourself up to scale your prospecting.
And more importantly, without segmenting your leads you won’t be able to do personalization at scale.
It may seem like too much work, but fear not. lemlist has your back with this G-Sheet add-on that will allow you to clean, segment, and enrich your leads!
__wf_reserved_inherit
Use killer targeting tactics
Here’s how you can do it:
Pick a targeting tactic that reaches your target audience
Use this tactic to relate to your audience and make your message relevant
Example: Say I’m a rep for a lead gen agency that’s trying to find new clients.
How can I find good prospects for my lead gen agency? I would use a combo of two targeting tactics: companies that recently got funded + are growing their sales teams.
If they just got funding it shows that they are investing in growth and client acquisition.If they are hiring a sales team, this indicates that they might need some help getting lead gen efforts up and running.
And here’s how I would go about finding these leads:
Go to LinkedIn Sales Navigator and filter accounts with funding events and department headcount growth
LinkedIn sales nav filters for funding and growth
Filter this list according to your target audience (company headcount, industry, etc.)
And voilà, I have a list of profiles that could be interested in a service like mine, a (hypothetical) lead gen agency.
So the next step would be to find the actual leads and their info to add to my sales automation tool.
Make sure you use the new lemlist Chrome Extension.Select the amount of leads you wish to push to the lemlist campaign of your choice:
__wf_reserved_inherit
It’ll take you less than two minutes to add your leads to your campaign lists.If you want, you can edit any leads’ information directly in the app.Now your leads are ready to start your campaign
Step 2: Humanize automated outreach
The most important part of multichannel outreach is making it all seem natural – like you are really talking to someone.
Pretend you’re not using automation
And the best way to do this is to ask yourself: what would I do if I didn’t have automation tools? How would you reach out to these leads?
Well, the first thing you would do is try to get to know them a little better, right?
At first glance, all you know about the person is probably their job title, name, and their company. However, this is not enough information to send them a truly personalized message.
So here’s what you should do to make the message something they want to respond to:
1. Click on their name to check out their LinkedIn profile.
Try to dig a little deeper than name and job title.
2. Skim their About and Experience sections.
You can also get a tooon of info from their activity, company page, website, and job ads.
So, in this article you’ll get:
Traditional messages + how you can improve them
Lead gen tactics that add relevancy to your message
Personalization tactics that you can use at scale
Examples of how to make your transitions between channels as smooth as butter
An extra personalization and relevancy example in action, just for you
Basically, a fully packed tool box for your personalization.
What should a personalized message look like?
If you’ve been on LinkedIn for a while you’ve probably received lots of these messages:
bad linkedin outreach example
These are the classic messages where someone adds you on LinkedIn and immediately goes in for a pitch or for a thread of messages leading up to the pitch (AKA a pitch slap).
On the other hand, we have a very basic approach to personalization, such as this:
personalized linkedin outreach
They are personalized messages (and even use some good targeting tactics) but they are missing one key thing – a point that resonates.
None of us are immune to this, and prospecting – especially when social armenia phone number list selling is involved – can be really hard, which leads us to the next question:
How to change this?
So how do you create a hyper-personalized LinkedIn message or email that your leads like reading?
The key is:
Be relevant
Use the right tone + language that resonates
Start a friendly conversation
Check out this example:
hyper-personalized linkedin message
It’s a super casual message that seems like he is talking to a friend instead of a prospect, he did some research on the lead and lemlist, and he asked a question related to a problem he can solve.
But here’s the real question—how do you make your LinkedIn outreach scalable?
Step 1: Reach out only to the right leads
Reaching out to a smaller number of leads with more personalization will get you better leads that will convert and stay. But by properly segmenting and niche targeting your leads you’re also setting yourself up to scale your prospecting.
And more importantly, without segmenting your leads you won’t be able to do personalization at scale.
It may seem like too much work, but fear not. lemlist has your back with this G-Sheet add-on that will allow you to clean, segment, and enrich your leads!
__wf_reserved_inherit
Use killer targeting tactics
Here’s how you can do it:
Pick a targeting tactic that reaches your target audience
Use this tactic to relate to your audience and make your message relevant
Example: Say I’m a rep for a lead gen agency that’s trying to find new clients.
How can I find good prospects for my lead gen agency? I would use a combo of two targeting tactics: companies that recently got funded + are growing their sales teams.
If they just got funding it shows that they are investing in growth and client acquisition.If they are hiring a sales team, this indicates that they might need some help getting lead gen efforts up and running.
And here’s how I would go about finding these leads:
Go to LinkedIn Sales Navigator and filter accounts with funding events and department headcount growth
LinkedIn sales nav filters for funding and growth
Filter this list according to your target audience (company headcount, industry, etc.)
And voilà, I have a list of profiles that could be interested in a service like mine, a (hypothetical) lead gen agency.
So the next step would be to find the actual leads and their info to add to my sales automation tool.
Make sure you use the new lemlist Chrome Extension.Select the amount of leads you wish to push to the lemlist campaign of your choice:
__wf_reserved_inherit
It’ll take you less than two minutes to add your leads to your campaign lists.If you want, you can edit any leads’ information directly in the app.Now your leads are ready to start your campaign
Step 2: Humanize automated outreach
The most important part of multichannel outreach is making it all seem natural – like you are really talking to someone.
Pretend you’re not using automation
And the best way to do this is to ask yourself: what would I do if I didn’t have automation tools? How would you reach out to these leads?
Well, the first thing you would do is try to get to know them a little better, right?
At first glance, all you know about the person is probably their job title, name, and their company. However, this is not enough information to send them a truly personalized message.
So here’s what you should do to make the message something they want to respond to:
1. Click on their name to check out their LinkedIn profile.
Try to dig a little deeper than name and job title.
2. Skim their About and Experience sections.
You can also get a tooon of info from their activity, company page, website, and job ads.