9. Oobli’s last-chance reminder strategy
Oobli sent a strategic last-chance reminder email marketing campaign to capitalize on limited-time promotions.
They used language that emphasized the philippines mobile number list urgency of the situation with the goal of compelling customers to take immediate action.
The tone of the copy, like “Almost Gone!” and “hurry — we’re selling out FAST” immediately captures attention and conveys the limited availability of the promotion. This is a great way to create a sense of urgency.
Recognizing the power of data-driven personalization in enhancing the shopping experience and driving sales, Vegetology used OptiMonk to show a personalized message for returning visitors.
The results of this campaign (14.59% click-through rate) indicate that the personalized recommendations resonated well with returning visitors, prompting them to take action and explore the bundle options presented to them.
Vegetology's personalized recommendation strategy
11. Google Store’s sneak peek strategy
Another great way to leverage FOMO is to provide sneak peeks or behind-the-scenes looks at upcoming releases or promotions.
This helps generate anticipation among your target audience.
