Head to Ahrefs Site Explorer, enter your competitor’s domain, and hit “Top Pages”:
Ahrefs growth hacking tool with ‘top pages’ highlighted
This shows all the pages on Pure Cycles that sends them the most organic traffic:
Look at the top keyword sending them the most traffic, and create a page/post that targets the same keyword.
Type your competitor’s site URL into the search online phone number database bar of the “Site Explorer” menu and choose the Referring Domains report:
This will show you all the sites that have linked to your competitor before. The sites are sorted by Domain Rating:
List of referral domains in Ahrefs growth hacking tool
After reviewing the list, it’ll give you an idea of how your competitors have been building relevant backlinks.
Have they been writing tons of guest posts? Are they getting backlinks from places like Reddit or forums? Have they been creating content that’s generating tons of backlinks?
You’ll soon notice that some of these backlinks are replicable and some aren’t. The purpose of this activity is NOT to replicate everything but to find opportunities that you have missed out on.
