How to offer coupon codes without killing your profits?
Now let’s check out six tips on creating a coupon marketing strategy that drives sales without compromising profitability.
1. Focus on good customers
There are different types of customers. There oman whatsapp numbers are loyal customers, impulse buyers, researchers, bargain hunters… And we could go on.
You can google it if you want to learn more about different types of customers. You’ll see that there’s no basic rule for this. Some people classify 5 types of customers and some identify up to 10 different types.
To keep things simple, I’ll divide them into two groups: good customers and bad customers.
are repeat buyers
have a higher cart value
order at full price
don’t take up a lot of your customer service time
You don’t have to use discounts to encourage good customers to buy. But you can offer additional services or complementary products to these shoppers in order to increase their cart value.
