Ideas for businesses to grow their email list
Posted: Wed Dec 18, 2024 10:10 am
Building an email list and using it for promotion could be one of the pillars of successful marketing.
However, the problem with email marketing is the difficulty of persuading people to subscribe and opt in. Companies are trying various methods to build strong email lists. In fact, it is common to buy an email list. This approach should be avoided for two reasons:
Most of the time, an email list you purchase will not have your target customers on it.
Emails on a purchased list have not given their consent for you to add them, which means that if they receive a promotional email, they will mark it as spam and report it, which will lower your reputation as an email sender.
Instead of spending money on ready-made email lists, a brand should grow its subscribers organically. This article will share some strategies that will help you grow your email list and turn it into a means of increasing brand awareness and attracting new customers .
Incentivize potential subscribers
One of the easiest ways to get people to click the subscribe button is to offer them something in return job function or professional person and industry email list . When it comes to email lists, the options can be slim. Plus, a lot depends on what the business actually is.
When it comes to incentives, think about what you can offer potentially interested people. Perhaps a 10% discount on their first order would persuade them to subscribe to an email list and complete the transaction? You could also offer free shipping on free orders for everyone on an email list.
While some of these incentives may seem pretty mediocre, they can still work, as every little bit helps.
Create an attractive email signup form
People won't sign up for an email list if it's hard to find. It's recommended to have the signup form clearly visible on the website. The sidebar of a website is a common location to place an email signup form.
Some websites also have a policy of creating a pop-up window that appears for visitors. This pop-up window asks people to sign up for an email list and usually has incentives, such as those mentioned in the previous section.
Whether pop-ups increase your subscriber rate is difficult to determine without proper testing. Some people will find them annoying and may even leave the website because of the pop-up. Others may find it useful because they would like to subscribe.
This means that if you rely only on pop-ups to promote email sign-ups, you will lose a number of visitors who might be interested in being part of your email list.
Finally, make sure there are no distractions preventing site visitors from noticing an email subscribe button. If the goal is to grow an email list, don't clutter the website with other call-to-action buttons.
Choose your words carefully
The difficulty of writing persuasive copy is pretty clear. When it comes to email signups, you usually don't have a lot of space to work with. Writing a long text in the email signup section of a website wouldn't look good. If anything, this approach is likely to discourage people from signing up for an email list.
In addition to polishing the text and making the most of the few words available, businesses should also try out different fonts, colors, and sizes. It will take time to test different variations, but that's to be expected when you want to find one that will generate the most clicks.
Take advantage of a waiting list
Fear of missing out is one of the considerations for those looking to attract more subscribers. For example, if there is an offer for an online course that one can get only by signing up for an email list, why not limit the number of spaces available?
When someone notices the offer, they are more likely to take any opportunity to log in because they might be afraid of missing out.
Minimize the clicks required
One of the main reasons behind abandoned online shopping carts is the number of clicks a shopper must make to complete the transaction.
Something similar applies to email lists. If someone wants to subscribe but has to go through several sections to get to the end, they are more likely to give up than complete the process.
A subscription process should consist of a couple of clicks at most. Have interested people enter their email address, confirm their consent, and subscribe to an email list after clicking the "subscribe" or "sign up" buttons on the website.
Thank new subscribers immediately
Sending a "thank you" as a token of appreciation as soon as someone subscribes isn't really a direct way to grow an email list because the thank you comes after a person subscribes.
However, the problem with email marketing is the difficulty of persuading people to subscribe and opt in. Companies are trying various methods to build strong email lists. In fact, it is common to buy an email list. This approach should be avoided for two reasons:
Most of the time, an email list you purchase will not have your target customers on it.
Emails on a purchased list have not given their consent for you to add them, which means that if they receive a promotional email, they will mark it as spam and report it, which will lower your reputation as an email sender.
Instead of spending money on ready-made email lists, a brand should grow its subscribers organically. This article will share some strategies that will help you grow your email list and turn it into a means of increasing brand awareness and attracting new customers .
Incentivize potential subscribers
One of the easiest ways to get people to click the subscribe button is to offer them something in return job function or professional person and industry email list . When it comes to email lists, the options can be slim. Plus, a lot depends on what the business actually is.
When it comes to incentives, think about what you can offer potentially interested people. Perhaps a 10% discount on their first order would persuade them to subscribe to an email list and complete the transaction? You could also offer free shipping on free orders for everyone on an email list.
While some of these incentives may seem pretty mediocre, they can still work, as every little bit helps.
Create an attractive email signup form
People won't sign up for an email list if it's hard to find. It's recommended to have the signup form clearly visible on the website. The sidebar of a website is a common location to place an email signup form.
Some websites also have a policy of creating a pop-up window that appears for visitors. This pop-up window asks people to sign up for an email list and usually has incentives, such as those mentioned in the previous section.
Whether pop-ups increase your subscriber rate is difficult to determine without proper testing. Some people will find them annoying and may even leave the website because of the pop-up. Others may find it useful because they would like to subscribe.
This means that if you rely only on pop-ups to promote email sign-ups, you will lose a number of visitors who might be interested in being part of your email list.
Finally, make sure there are no distractions preventing site visitors from noticing an email subscribe button. If the goal is to grow an email list, don't clutter the website with other call-to-action buttons.
Choose your words carefully
The difficulty of writing persuasive copy is pretty clear. When it comes to email signups, you usually don't have a lot of space to work with. Writing a long text in the email signup section of a website wouldn't look good. If anything, this approach is likely to discourage people from signing up for an email list.
In addition to polishing the text and making the most of the few words available, businesses should also try out different fonts, colors, and sizes. It will take time to test different variations, but that's to be expected when you want to find one that will generate the most clicks.
Take advantage of a waiting list
Fear of missing out is one of the considerations for those looking to attract more subscribers. For example, if there is an offer for an online course that one can get only by signing up for an email list, why not limit the number of spaces available?
When someone notices the offer, they are more likely to take any opportunity to log in because they might be afraid of missing out.
Minimize the clicks required
One of the main reasons behind abandoned online shopping carts is the number of clicks a shopper must make to complete the transaction.
Something similar applies to email lists. If someone wants to subscribe but has to go through several sections to get to the end, they are more likely to give up than complete the process.
A subscription process should consist of a couple of clicks at most. Have interested people enter their email address, confirm their consent, and subscribe to an email list after clicking the "subscribe" or "sign up" buttons on the website.
Thank new subscribers immediately
Sending a "thank you" as a token of appreciation as soon as someone subscribes isn't really a direct way to grow an email list because the thank you comes after a person subscribes.