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The length of your seasonal marketing campaign.

Posted: Wed Dec 18, 2024 10:10 am
by shakil0171
A good pre-event campaign acts as a teaser before your upcoming event. It’s also the perfect opportunity to build your email or SMS list—and you’ll use that list to stay in touch with subscribers once your seasonal event goes live.


Here’s our two-part process for making your pre-event launch a smooth one.

Part 1: Target visitors with a popup
Draw attention to your important events with a pre-event popup that notifies visitors of your launch date.

Consider incorporating an event marketing platform into your oman telephone number search toolkit for preparing the event as a great place to start.

You don’t want to tell them everything here—just give a glimpse of what customers can expect. You can add:

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How much money customers can save (“Up to 80% off!”).
how to run a successful seasonal marketing campaign - popup example
Only message visitors who are genuinely interested in your products. For example, you can target people who’ve spent at least 30 seconds on your site and visited two or more pages.

We suggest launching your pre-event popup at least a week before your seasonal campaign goes live. This gives you enough time to build a good list, and it gives visitors enough time to prepare for your sale.

Quick note: Feel free to kick off your pre-event campaign earlier.