Step 4: Create a response plan
Your response to a crisis must be quick. Reply within buy phone number database the first few hours of the beginning of a crisis. Of course, this puts high pressure on the people responsible for preparing such a message.
However, remember that the media often fill your gaps in information with false data. You must present your version of the event(s) with accurate data and information that will be hard to question because there is evidence for them. Doing this will make your audience aware that you control the situation and make them gain deeper trust and respect for you. To have all the vital information in the palm of your hand in only a few seconds – turn to media monitoring. If it concerns cybersecurity, you may want to consider keeping an eye on identity theft monitoring too.
