By monitoring CPL, companies can evaluate the return indonesia mobile number list on investment (ROI) of different channels. The calculation formula is: CPL = Total marketing expenditure Total number of leads acquired CPL = Total number of leads acquired Total marketing expenditure 2. Lead Conversion Rate The conversion rate refers to the proportion of leads that are successfully converted into customers within a certain period of time. The calculation formula is: Lead conversion rate = Number of successfully converted customers Total number of leads × 100% Lead conversion rate = Total number of leads Number of successfully converted customers × 100% By analyzing the conversion rate, companies can understand the quality of leads and the execution of the sales team.
3. Lead Quality Score The lead quality score is a standard for evaluating leads, which can be scored based on customer behavior (such as web browsing, email clicks, etc.), demographic information, and relevance to the product. This helps the sales team prioritize high-value leads. 4. Customer Lifetime Value (CLV) CLV is the total revenue that a customer brings to a company over its entire life cycle. By comparing CLV with acquisition costs, companies can evaluate the long-term value of lead generation activities. The calculation formula is: CLV = average transaction amount × annual purchase frequency × customer relationship duration CLV = average transaction amount × annual purchase frequency × customer relationship duration 19.
