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Posted: Wed Dec 18, 2024 9:38 am
t team morale and send a clear message to your target audience and potential customers.New employees showcase company culture. Plus, this approach delivers a triple benefit: boosting employee engagement, building brand authenticity, and attracting future talent. EGC Gets More Engagement on Social Media Think back to the last time you interacted with a post on social media. Chances are, you were more likely to engage with content from a friend or contact than from a brand.
This behavior is typical, as a study by TINT highlighted that EGC is sha iceland whatsapp number data red 24 times more than brand content and employee profiles receive eight times more engagement than brand content. EGC creates buzz on social media and turns those discussions into SEO benefits for your brand. Positive interactions with your content on social platforms improve your search rankings. While this impact is indirect and not a ranking factor, the benefits are clear. An employee’s network is typically ten times larger than a company’s fan base.
Additionally, leads generated through employee advocacy are seven times more likely to convert. Imagine how much more likely that conversion would be with the extra reach that EGC provides. That’s the huge impact employee-generated content can have on your brand. Your audience trusts EGC more than brand content People trust people. When employees endorse something, it feels more genuine. It’s a form of social proof, just like user-generated content. Having an employee advocacy program in place is essential to improving brand reputation and getting employees behind your company’s mission.
This behavior is typical, as a study by TINT highlighted that EGC is sha iceland whatsapp number data red 24 times more than brand content and employee profiles receive eight times more engagement than brand content. EGC creates buzz on social media and turns those discussions into SEO benefits for your brand. Positive interactions with your content on social platforms improve your search rankings. While this impact is indirect and not a ranking factor, the benefits are clear. An employee’s network is typically ten times larger than a company’s fan base.
Additionally, leads generated through employee advocacy are seven times more likely to convert. Imagine how much more likely that conversion would be with the extra reach that EGC provides. That’s the huge impact employee-generated content can have on your brand. Your audience trusts EGC more than brand content People trust people. When employees endorse something, it feels more genuine. It’s a form of social proof, just like user-generated content. Having an employee advocacy program in place is essential to improving brand reputation and getting employees behind your company’s mission.