In this phase, it is also important to decide which communication british whatsapp number channels you’ll be using, and no, having a PR conference is not enough.
Just to clear that one right away.
Based on your customers, decide which channel would be the most appropriate for every respective crisis situation. The more different customer groups you have, the more channels you’ll need to use, and the more extensive your preparation needs to be.
teamwork-crisis-management
Make sure to have a dedicated team that will set up the procedures once a crisis strikes
Crisis Response
This is when it gets real. The crisis response phase starts the minute a crisis occurs and involves a lot of fast decisions and immediate action (or at least it should). There are 3 things you should strive for here – you should be quick, accurate, and consistent. With the right preparation, being quick shouldn’t be a problem (or should it?). Accuracy and consistency can sometimes be a challenge when there are multiple people involved in transmitting your message and when there is time pressure. But there are tools that can help you stay right on track and that make sure your whole team is on the same page.
