KATHLEEN: Yeah, and there are more... Certainly new zealand girls whatsapp number there are a lot of examples along those lines of people who began as influencers and then created businesses around their audiences. But, there are also now some more interesting examples cropping up of businesses that are seeing this, and it doesn't necessarily have to happen chronologically, where you have the audience and then you sell the product, right? But, that you get the concept behind it. But, if you look at what's happened in recent years with, for example, HubSpot acquiring the Hustle newsletter.
And, it is a newsletter first business model and HubSpot recognized that if it wanted to continue to grow at the pace that it had, it needed a bigger audience. And, it needed really, almost a media like audience, that was coming back to it every day or every week, for information, not just when the person needed a marketing automation platform or a CRM. And, it was a bigger... It's a much bigger community play. And, then you have a venture capital firm like Andreessen Horowitz, which is creating a separate business unit, that's just a media business. And, there are so many more examples like this... And, growing.
CAROLINE: Yeah, yeah, yeah. Another one that comes to mind is the Motley Fool. They have... You're right. It's not just content, right? It is a media company. They think about their content as media and it makes all the difference.
KATHLEEN: Yeah, and at the heart of it, the goal is really to do the same thing that a traditional publisher does, which is to build a habit with your audience, to get them to make your media a part of their daily or weekly life, to keep coming back to you, and in doing so, what you're doing is building a platform that you could eventually monetize. A lot of these companies monetize their marketing by selling native content sponsorships or newsletter sponsorships or creating events that they charge for. So, there's the possibility of making marketing into a profit center, which is pretty mind-blowing when you think about it.
